We had the good fortune of connecting with Natalie Mitchell and Violet Navarrete and we’ve shared our conversation below.

Hi Natalie and Violet, what matters most to you?
Our business has always been focused on sustainability and ethical production. We both grew up in rural areas with a deep appreciation of nature. In college, we learned about the impacts of production and the large amount of pollution and poor working conditions it causes. Consumerism has resulted in more emphasis on profit margins than global impacts, and we want to help shift that focus. There are so many brands creating beautiful, durable goods that also pay livable wages and source sustainable materials. We are so excited to be able to share our vintage and these makers with San Diego and help facilitate more conversations and understanding around responsible buying.

What should our readers know about your business?
Our love for our community has been such a huge part of our journey. When we started our business we wanted to be as accessible as possible. This meant sourcing products that everyone could afford and benefit from. Both of us grew up in low income households and felt excluded from the world of quality retail. Everyone should have access to quality products, not just the upper class, and we don’t anyone to feel the way we felt growing up. It’s so important to create a business that is accessible and accepting of everyone. When we started doing markets and pop-ups, we wanted every person to feel welcome in our space. Building genuine connections and providing exceptional customer service to every person is vital to us. We have made so many incredible friends through our business and it brings us so much joy to feel so connected to this community.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
First things first, you should spend almost all your time at the beach. You can’t come to San Diego without enjoying the beautiful weather by the ocean. We might even take them out for a sunset surf sesh. Then the one necessary tourist attraction is the San Diego Zoo followed by a picnic in Balboa Park. Mission Trails also offers some great hikes and stunning views of the city. Here’s a list of our go-to’s for food, drink, and shop. Food and Drink: Modern Times Brewery (lots of locations, but the Encinitas location has great vegan food), Pure Project Brewing, Juneshine for hard kombucha, and Madison for happy hour. Kindred has amazing vegan food and cocktails, and Buona Forchetta for the best Italian. El Zarape and Bon Thai on Park are both affordable and delicious! The Chile Relleno burrito from El Zarape is a must! Wayfarer Bread for the most delicious pastries. Tajima for ramen. Dark Horse Coffee, Hawthorn, Bird Rock Coffee Roasters, and Heartwork are just a few of our fav coffee shops. Little Lion Cafe in OB is a great breakfast spot. Shopping: Shop Good in NorthPark for natural and organic apothecary. Thread Spun in Leucadia, Kiko and Sven in Normal Heights, Home Ec in Little Italy, Botanica and Good Worth in OB and Sage Sisters in NorthPark.

Who else deserves some credit and recognition?
Shoutout to the Documentary “The True Cost”. Watching this documentary opened our eyes to the impacts clothing and other large consumerist companies have of people and our planet. It motivated us to make changes in our personal life, but also to make sure our business was helping the world instead of adding to the problem.

Website: timshelshop.com
Instagram: timshelshop
Facebook: timshelshop

Image Credits
Natalie Joy Mitchell

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