We had the good fortune of connecting with Monetta Plassmeyer and we’ve shared our conversation below.
Hi Monetta, what role has risk played in your life or career?
I like to think that I embody the phrase “Fortune favors the bold”. To me this means that one must take risks to live a full life. Also, the definition of fortune is not always monetary. It can mean rich in experiences, lessons, and insights. I’ve always leaned into risks since I was a kid. I was the only girl in high school that rode a motorcycle, at least to school. I joined the Navy after my 1st year of college to seek adventure and an education. For physical adventures, I’ve sky-dived, hang-glided, scuba-dive, rock-climbed and sailed some treacherous waters. I believe doing things that scare you, stretch you, challenge your limits and provide a unique perspective to look at your life. Of course, these are rich experiences provided the foundation to apply risk later on in my career decisions. My unusual career path has provide valuable lessons to help small business owners. My career started in the Navy where I thrived in standard operating procedures and systems. After the service I worked my way through college in sales and landed a pharmaceutical sales position that lasted 14 years. In 2012, I left to pursue my entrepreneur dreams with the invention of a unique cosmetic case. It’s very risky, almost impossible to break into the cosmetic industry and with a lot of grit and determination it was successful.
What should our readers know about your business?
2020, was a challenging year for many businesses. For me it was the final blow to close down a product-based business I ran for that last nine years. I decided to pivot my company, Mettano Designs into a consulting service to help other small business owners organize their operations. The pandemic has created chaos for small businesses in two main ways. First, brick and mortar companies quickly had to shift to survive to an e-commerce platform (think of a gym). Second, a company gained so much business they’re scrambling to keep up and at risk of losing clients due to poor customer care (think of home upgrades). There’s so much disruption going on it can be hard for the owners to even think of where to begin. That’s where I can step in to help create foundational structures that reduce the chaos. I understand the importance to have organized structures in place because I’ve been there. When I started my first business I learned how to overcome my own challenges by creating systems and processes to help me stay on top of my priorities. I look forward to applying my experience in helping business owners get their operations organized through these critical times, enter new markets and create new sales opportunities, while increasing profitability and efficiency.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Living in San Diego provides many opportunities to get outside and enjoy a variety of activities. When friends or family come to town I love taking them to water front dinning at The Fish Market. It’s next door to the USS Midway, which offers amazing views and showcases San Diego’s Naval history. My favorite local brewery, is The Belching Beaver, with the best Peanut Butter Stout! Not too far from this North Park bar is Balboa Park, filled with museums, restaurants, gorgeous green acres for a picnic and of course the world famous San Diego Zoo. A visit to San Diego is not complete without spending time at the beach, my favorite is La Jolla Shores. Perhaps, since that’s where I did my open water scuba diving certification, and there’s awesome waves for boogie boarding.
Who else deserves some credit and recognition?
Many people have supported my journey, but one that stands out the most is my Mom. If it wasn’t for her I would not have had the opportunity to do the things I’ve done. She was the single mom that raised my brother and I, years before my step-father came into the picture. She made sure we had opportunities to ice skate, ski, camp, sail, canoe and instilled a strong-work ethic. This grounding early on set the foundation for having confidence to take risks in life and career. I would also like to acknowledge a fantastic organization, Hera Hub. When I was embarking on my entrepreneur journey I met the founder, Felena Hanson. Her organization has been a gold mine of resources for entrepreneurs that are starting up and established. It’s more of an incredibly supportive community, than it is just a physical place to co-work. There are many co-working spaces, but Hera Hub offers a richer experience to support your business needs.
Stefanie Blue Nikki Incandela