We had the good fortune of connecting with Mikaela Vargas and we’ve shared our conversation below.

Hi Mikaela, have there been any changes in how you think about work-life balance?
To be 100% honest, this is a practice I’m still working on. But, I’d say that, in my experience and those I’ve learned from, the more you’re able to set boundaries and focus on self-care and schedule time away from work, the more successful you’ll be. It sounds counter-intuitive, but it’s oh so true. I used to work non-stop (I’m talking over 12 hour days and on the weekends). And, even if I wasn’t working, I was still thinking about working. Now, I’ve set stronger boundaries (I don’t have my email on constantly throughout the day, I schedule in work breaks, and take days off) and my business has been growing since. Again, I still have a long way to go, but I’m so grateful for each step I take that includes more balance.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Something I’ve learned along the way in business (and in life, for that matter) is that every hurdle, accomplishment, or problem is a learning opportunity. It’s an opportunity to do better in the future. In the beginning, I didn’t feel that way. But, now I realize they were all things that allowed me to grow and improve my business the most. There are always opportunities to learn more, improve your process, streamline a system, and make a client experience even better. That’s the beauty of entrepreneurship. My husband mentioned to me one of his favorite quotes and it really stuck with me – ‘The more you learn, the less you know.’ It’s one of the truest statements I’ve ever heard. And, this doesn’t just mean books or podcasts. It’s learning from your own mistakes, your anxieties, your audience, colleagues, your higher self, etc. As for my business and what sets me apart from others, I’d say it’s our willingness to truly connect with our clients. I’ll be the first to admit there are thousands and thousands of wonderful web designers out there. It’s a skill many possess. However, many businesses lack that true, genuine connection, especially in relation to bringing to the strategy behind a website design. It’s realizing who you’re serving and bringing it all together. So, not only are we building ‘a pretty website,’ but we’re also taking stock of what’s working in the pet industry, what’s working for websites in general, what their clients will resonate with, and what showcases their own personality and consolidating that into ONE solid website. It should be doing the work FOR you. It doesn’t just serve one purpose of telling people, “Hey, my business exists!” It’s a lot more than that and I’m proud of our ability to bring that to life for our clients.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
In true San Diego fashion, I would recommend starting with a taco shop & beach excursion. Get yourself a California Burrito (although I’m vegan now LOL) and head to Coronado State Beach or La Jolla Shores and enjoy the view. Depending on the time of the year, you can snorkel with the Leopard Sharks at La Jolla Shores (Don’t worry they’re friendly)! Next, head to Old Town and get some homemade tortillas (Bonus points if it’s also Taco Tuesday)!

For fellow vegans, our favorite stops are Donna Jean near Banker’s Hill (BEST mac & cheese) and Tribute in North Park (We get the Dealer’s Choice pizza). Other things to do:
– Walk around Balboa Park (the Spanish Village Artist Center is beautiful)
– Visit the Hotel Del Coronado & go kayaking near the Coronado Bridge
– Explore South Park and get a drink at Communal Coffee
– Walk down University & 30th in North Park & stop in at Classic Rock Sandwich Shoppe for yummy creations
– Don’t miss the Little Italy Farmer’s Market every Saturday!
– Rent a tandem bike by the beach (Pacific Beach)
– Stroll through the north county beaches like Leucadia & Encinitas
– Watch the sunset at Sunset Cliffs
– Take a day trip up to Temecula to go wine tasting!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Man, this one is so tricky because I have so many wonderful resources to share! I’ll try to condense and focus on what I think would be helpful to the majority of readers. I think everyone in business should read the book, Profit First, by Mike Michalowicz. His premise is that no matter how much money you’re bringing in, you need to set aside room for Profit, first. He tells you step-by-step how to break down your money coming in into separate categories, one of which is Profit. I can tell you, without reading this book, I wouldn’t have $$$$ set aside JUST in profit. And again, you don’t need to be making tons of money to profit. I wasn’t when I started this. My other shoutout is more personal and it’s to my team! I wouldn’t be able to serve clients the way I can without my team: Michele, JL, Kelsey, and Brooke. They’re the best. I remember learning from someone that the best contractors/employees/team members/coaches, etc. should be BETTER or more highly skilled than you. You should almost be a little intimidated because their skills are SO good. That’s how I feel about my team, and I’m so lucky to have them!

Website: www.petmarketingunleashed.com
Instagram: https://www.instagram.com/petmarketingunleashed
Facebook: https://www.facebook.com/groups/unleashedpetpreneurs
Other: https://shop.petmarketingunleashed.com

Image Credits
Becca Romero Creative

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