We had the good fortune of connecting with Michelle May and we’ve shared our conversation below.
Hi Michelle, we’d love to hear more about how you thought about starting your own business?
After working for many years offering services – initially as a web developer and graphic designer and more recently as a health coach, culinary instructor and recipe developer, I decided I wanted to transition to offering products instead. It seemed like an opportunity to help more people and have a greater impact on the way we eat. Our products, Space Ice Kream & Coconut Jerky, are minimally processed and provide an abundance of vitamins, minerals and antioxidants and unlike many other packaged snack foods, contain no refined sugar or added oils. By creating options that are healthy, satisfying, eco-friendly and easy to consume, I felt I could help fill a void in the packaged food industry.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We make 2 very unique products, so it’s fun to share in someone’s experience trying something new for the first time. Not many people have had the opportunity to taste freeze dried ice cream or jerky made from fruit. Convincing someone to try something new presents it’s own set of challenges, there’s an educational component for sure, but it’s exciting to be a company offering something completely different.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I schedule all of my trips around where I’m going to eat, so let’s start there. Definitely need to hit up Choice Superfood Bar & Juicery for fresh juice and delicious light bites and grab brunch on the weekend from Kindred and Donna Jean. I’m based in Encinitas, so I usually go to vegan-friendly spots like Healthy Creations and Nectarine Grove (their pizza is amazing) for lunch, or Trilogy Cafe if I’m in La Jolla. The plant-based restaurant scene in San Diego has really exploded in the past 10 years since I moved here, so the options can be kind of overwhelming, but for dinners out I would highly suggest checking out one of our vegan sushi restaurants – The Yasai, The Village, Sipz, and The Plot are all really incredible and have lots of gluten-free rolls too. When I’m not eating, I love to spend time outside with my dogs. I think anyone (with or without a pup) would enjoy a trip to Fiesta Island. It’s got beautiful views of the bay and dogs of every size and variety living their best life. In North County, Del Mar dog beach is a great time as well.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
This past spring, I was invited to participate in an online female founders boot camp with Ad Astra Ventures, a San Diego based investment firm. They provided invaluable guidance on preparing to fundraise for my company, and connected me with several very helpful resources to help me begin to scale.