We had the good fortune of connecting with Marne Moore and we’ve shared our conversation below.

Hi Marne, can you tell us more about your background and the role it’s played in shaping who you are today?
I grew up in the Cardiff/Encinitas area of Southern California. A stunningly beautiful, little beach town. I worked in a frozen yogurt store as a teenager during the frozen yogurt boom of the 1980’s and that ignited my love for frozen yogurt. Fast forward a couple decades, I became a mom and was looking for a fun business that my daughter could eventually help me with. I wanted the business to be kid-friendly, casual, fit our beach lifestyle and could also have a component of giving back to our community. In 2016, Fro Yo By The Sea was born, utilizing an image of my daughter surfing as our logo, I purchased a Sprinter type van and started the year long conversion process. As a food truck, we can serve everywhere from the beach to corporate events and we have been able to continue operating through the Covid-19 pandemic as we are the ultimate, curbside service.

Let’s talk shop? Tell us more about your career, what can you share with our community?
In the early 1990’s I went to college in Los Angeles and started a career in the music business. I was lucky enough to work for Interscope/Geffen/A&M music specializing in licensing and marketing. Living and working in Los Angeles can be a grind, lengthy commutes, traffic, fast paced, competitive, aggressive. That type of environment is definitely not for everyone but my love of music kept me motivated, focused and I thrived for many years. In early 2,000’s I decided to move back to Encinitas area, start my family and change careers.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Our day would start off with a workout at one of the area, FIT gyms, followed by breakfast at Beachbreak in Oceanside. Carlsbad village is a great place to shop for a few hours before hitting the Del Mar Thoroughbred club for some horse racing. Dinner and drinks after the races at Brigantine or Viewpoint brewery to catch the sunset.

Who else deserves some credit and recognition?
In our business, we use locally sourced products and FitChick Granola is one of our favorite products. The founder of the company, Tammy D’Onofrio is a friend, mentor and supplier

Website: www.froyobythesea.com

Instagram: www.instagram.com/froyobythesea

Facebook: www.facebook.com/froyobythesea

Yelp: https://www.yelp.com/biz/fro-yo-by-the-sea-encinitas?osq=froyobythesea

Image Credits
Lauren Reid

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