We had the good fortune of connecting with Shanon Warfield and we’ve shared our conversation below.
Hi Shanon, what principle do you value most?
I strive for excellence in the purity and quality of my product. I always want a person to walk out of my booth/store or home with a smile on there face because it makes them feel good. It the ultimate complement to me when someone will stop and tell me they came in because the smell made them feel good.
Alright, so let’s move onto what keeps you busy professionally?
My name is Shanon Valles Warfield, a mother of three and a third-generation San Diegian. In 2014 I started my candle business after supporting my youngest child through his first year of high school – time to cut the preverbal umbilical cord, and give birth to Bella Vie Candles! Frustrated Candle Buyer As a frustrated candle buyer I started experimenting with making my own candles and perfected the art of wicks, wax, and custom blended scents for my own use. Why pay too much for a candle that doesn’t burn correctly and the scent doesn’t last??? I was randomly invited to participate in a farmers market in North Park before I even had even decided to start my business. With a short deadline of two weeks to pull together my branding, labeling, packaging, insurance, etc. – I went for it! The response to my candles and unique scents went surprising well at the market, and the rest as they say is history. Long-line of Artisans and Innovators Before starting a candle business I considered returning to college to complete my degree in nutrition at San Diego State, but that wasn’t my first choice. Inspired by a long-line of artisans and innovators in my family I decided to follow my passion. I’ve been inspired by everything from my grandmothers passion for roses and painting beautiful local landscapes, to my great-aunt and uncle Jack and Ella Marie Wooley who were local San Diego renowned artists. My family tree consists of risk-takers and innovators such as third-cousin David Packard . William H. Seward who was responsible the Louisiana Purchase – More recently my San Diego history consists of my great grandfather starting a printing business in 1936 after buying San Diego’s first 4-color Heidelberg printing press. During the 1936 California Pacific International Exposition in Balboa Park. After buying the breakthrough printing technology of the time, he started a thriving business lasting more than 50 years. I stay inspired by talking to my customers about their love of candles. My recent passion is essential oils
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Hotel / air bnb in downtown or north park fish tacos at the beach Brunch at Brockton villa in La Jolla Hike up to Mt soledad Hike Torrey Pines walk along the waterfront/seaport dinner at Costerra Nice dinner at born and raised downtown Little Italy Farmers Market Hillcrest Farmers Market Breweries in North Park Balboa Park Ocean Beach
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Probably my family. Powerful women and honestly some examples of women who where not. Lets face, it no-one else is going to make you happy but you.