We had the good fortune of connecting with Krista Schumacher and we’ve shared our conversation below.
Hi Krista, what do you attribute your success to?
Creativity. This may appear to be an obvious assumption, given that I am a professional artist. Of course, creativity is important. How would I think of new paintings? How would my art be different? Unique? How would I stand out? The not-so-obvious thing: creativity cannot only be channeled into your work, it needs to be channeled into your brand. As an artist, I am also an entrepreneur. Like any small business owner, you have to be a rockstar. You are the marketing director, social media manager, photographer, bookkeeper, director of business development, and the list goes on and on. In order to a creative professional, a marriage between art and entrepreneurship is essential. And just like any successful marriage, both entities have to be present and work together daily. Artists can sometimes be intimidated by the business side of having an art career. My advice to you: the same fierce creativity you unleash into your paintings, channel that magic into your branding. Once you view entrepreneurship as a creative endeavor, it becomes another work in progress, something you can’t stop thinking about. Entrepreneurship is an art within itself. As Maya Angelou said, “You can’t use up creativity. The more you use, the more you have.” If you think channeling creativity into entrepreneurship will deplete creativity from your work, it won’t. In fact, it will be quite opposite. Creative work makes your brand more successful, and a creative brand makes your art more fruitful. There needs to be a balance, of course. But, I often feel that the two sides work together naturally. Nurture both sides: art and entrepreneurship and see your brand, and art, grow.
Alright, so let’s move onto what keeps you busy professionally?
As an artist, I specialize in palette knife oil painting. I sell original paintings and do a lot of custom commission work for clients and commercial properties. My abstract oil paintings explore the relationships between color, form, and texture by applying large quantities of oil paint with palette knives. My paintings take on a multi-dimensional form and are easily recognized for their use of heavy-texture and bold colors to emphasize nature’s spontaneity and beauty in a modern, abstract way. My work not only reflects the awe-inspiring natural beauty of Southern California but also embraces the contemporary design and urban diversity of the region. When people see my work in person, they always comment on the vivid colors, texture, and movement. My work connects with viewers. It hits a chord inside. When someone decides to begin collecting my work, it makes me proud. Not only are they captivated by the beauty of the art, but they also believe in me as an artist.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
A La Jolla stroll, coffee at the glider port, hike Torrey Pines, bike Coronado, ice cream at the Del, happy hour at Isola.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
La Jolla Art + Wine Festival