We had the good fortune of connecting with Makenzie Crouder and we’ve shared our conversation below.
Hi Makenzie, can you walk us through the thought-process of starting your business?
I have always been a creative and take charge kind of girl, so the thought of being my own boss was a very nice idea. I was about to start college, and had been working at a new flower shop nearby during the summer, so I had some knowledge of the skill. I knew that starting a business was very difficult and that many businesses do not survive during the first and five years, but I figured that starting out small and at home would be the perfect solution to maintaining control of the amount of work I placed on myself and that I could learn as I went. As it turns out it has been the perfect solution for me. I get to work out of my home and communicate with clients all over San Diego. I truly love the opportunity I have been given.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Being a florist, or any wedding vendor, often forces you to have to set yourself a part from other vendors. You have to find the unique niche that attracts the eye of a client, and encourages them to book you rather than anyone else. This has been difficult for me. I struggle sticking to a style; having one specific quality that sets me a part. So, how I have worked on combating the struggle, is choosing to not have a style. I have chosen to specialize in providing any style the bride would like. The name of my game is versatility. I am continuing to learn all about clients and other vendors and how to communicate effectively with each. I had a few rough runs at the beginning, for I am a quick thinker that likes to make a decision quickly, but I have learned to be patient and accommodating to clients and other vendors in order to make them feel even more at ease. I want clients to see my genuine love for them, their ideas, and of course, flowers. I want them to see the light of Jesus through my work and my communications with them. My ultimate goal is the glorify God in my work while fulfilling the dreams of my client and making them feel confident in their chosen vendor.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take her to Mexican food of course, because she would be visiting from Utah. Any place would be just fine, but we like Los Ponchos in El Cajon. I would also take her to Street Car in North Park to get some fried chicken and waffles. And maybe on Wednesday go to the San Diego Womens Club in Downtown to do some swing dancing. I spend a lot of time with family and at SDSU, so I would also bring her to visit there. We would have a grand ole time.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I could not do what I do without many people in my life. Julie, my mentor at the flower shop that I realized my love for flowers: Thank you for your patience and kindness in teaching me as I struggled along learning how to make a corsage for the first time. I can do what I do because of you. My parents: who allow me to mess up the house and encourage my creativity. Your love and support have brought me leagues.
Frankie Grieshaber, All Good Things Photography Paris Karsh Wise Photography