We had the good fortune of connecting with Lori Woldt and we’ve shared our conversation below.
Hi Lori, we’d love to hear about how you approach risk and risk-taking
As I’ve gone through life, I’ve never thought of myself as a risk taker. But as I get older and look back I realize I spent a good part of my life taking risks! In deciding to start your own business, I feel it is an immediate risk, risk of losing money instead of making money, risk of not being able to pay basic expenses, risk of not knowing if you or your product will be accepted, risk of failing and having to search out a new plan B. The list can go on. At some point, I came to the realization that as adults we all have most of those risks whether we start our own company or work for someone else. Once I realized this it made it easier to decide to leave my comfort zone and take the leap of faith in starting my own companies because I really enjoyed the ability to create my own schedule. Of course in starting your own business, the financial risks are more real so I would always have a Plan B in place for that and in the first few years of growing the business I was never opposed to working a side hustle that I could manage and still grow the business. It is a challenge but the reward can be worth it.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I am a jewelry creative, from designing to making, and then getting my jewelry out to the world. I have several different collections adding new designs on a regular basis. The “Fire-Painted” collection is a favorite. I use quality USA copper, shape, and hammer the piece then using a torch I am able to “paint it” in beautiful colors and swirls making it truly unique to the new owner. For the Hand-Beaded” collection I use tiny glass beads, jewelers string, a needle, and sometimes a loom. Lots of cool color options are available in this collection. The “Vintage Bead” collection uses beautiful vintage and antique beads that otherwise are left unused. I repurpose them to make sparkly new earrings. My “Uncharted” series includes designs in metals. My go-to metals are Fine and Sterling Silver, Rose-gold filled, along with Copper and Bronze. I’m most proud of the fact that I am self-taught albeit with the help of many books, videos, and podcasts from wonderful teachers. Trial and error is another great teacher. I am a big believer in the saying that “nothing worthwhile is easy”. Unless you are really lucky, there is no way around it, you really do have to work very hard and put the hours in to grow a business. It will get easier but it takes time. What I would like the world to know about me: I was about a year into this new jewelry venture. Something seemed like it was off or missing. It finally dawned on me, it was missing me, my story. I took another risk and changed the name of the company, the logo, the colors, and the branding. At this stage of my life, I wanted this venture of creating and selling jewelry to have more meaning so I renamed it honoring my Mom Emily, and her sister Lil. A page on my website further tells about their influence on who I am today, my work ethics, my outlook on life. For me making jewelry is not a job, it is not work, it is creating cool jewelry to make others happy and that makes me happy too.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would take them to a number of beaches to relax and just listen and look. A walk in Carlsbad Village and the Encinitas shops would be great fun and there are many great places to eat. Next would be San Diego Botanical Garden, and then the Museum of Photographic Arts in Balboa Park.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Most definitely a shout-out to my three adult sons. Ryan Woldt of the “Roast West Coast” podcast, Bradley Woldt of “Woldt Realty”, commercial real estate, and Joel Woldt of “Heart Center Wellness” Yoga Coach. Each one is always willing to help and support my business efforts. As young entrepreneurs themselves, I always learn a lot from our conversations and they will go out of their way to help me succeed and I appreciate that so much. In learning the trade of making jewelry there is a lot to be thankful for from amazing creative people who share their knowledge in videos, podcasts, and books.
Other: Jewelry available at Coffee Cycle, 1632 Grand Avenue, Pacific Beach CA