We had the good fortune of connecting with Loely Burgos and we’ve shared our conversation below.
Hi Loely, what was your thought process behind starting your own business?
When I decided to start Plant(ED) I wanted to fill a need I could clearly see in the Cannabis Industry. With a growing number of patients choosing to try cannabis as a possible alternative to western medicine it was clear that many smaller legal brands where in need of a promotional sales team to help bring awareness to their products. My intention was to create a network of independent promotional sales reps willing to assist those brands with great products on a contract basis rather than hiring within the company.
In addition, through our “Cannabis 101: An introduction to modern cannabis” workshop, we want to offer dispensaries and brands the opportunity to educate the community on the science of Cannabis as plant medicine. Our intention is a simple one. Restore cannabis to its rightful place as plant medicine through education and advocacy.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Plant(ED) came from a deep desire to give back to a plant that had given me back my life. In December of 2016 I found myself fighting through daily suicidal thoughts being triggered by an anti-depressant I had been taking for 6 years. With two beautiful babies I know I had to do something. This prompted me to use cannabis and talk therapy through all of 2017 to help ween myself off of all of the medication that was robbing me of my life. In 2018 I decided to jump into the legal cannabis industry to see how I could possibly use my skills to bring awareness to others and share with them how cannabis had saved my life. Initially taking work as a brand ambassador because of the small amount of hours I would need to dedicate to it, I found that doing work that allowed me to speak to customers and patients face to face gave me great joy. I was able to connect with amazing patients with incredible stories of how this simple plant had also saved their lives! It made for feeling a great sense of purpose and satisfaction with what I was doing.
The overwhelming need for education gave me the insight to start Plant(ED). A Cannabis patient and consumer advocacy group that seeks to find ways to bring knowledge to the everyday consumer. Whether it is through our promotional sales reps at stores helping to bring awareness to products that are of benefit to medicinal patients, or through our “Cannabis 101: An introduction to modern Cannabis” workshop, a community event we bring to dispensaries, our goal is a simple one, “To plant seeds of hope one conversation at a time.”
What sets us apart and what I am extremely proud of are the promotional sales reps that have joined the network. Each one share a passion for education and de stigmatization. We also share in the passion to help people desperate for a change. It is my hope that Plant(ED) and our services help to bridge a gap between those patients in need and the brands able to meet those needs with medical grade quality products.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The first stop has to be Wild Chive in Long Beach! From the first time I entered the restaurant I knew it would be a staple in my list of favorites! The powerful mural f RBG just fills your soul. A perfect compliment to my favorite dish – The CORNBREAD WAFFLES!!! 😳. Hand to God, I have opened my eyes first thing in the morning with cornbread waffles as my first thought! Women owned, Wild Chive serves more then just the best in plant based comfort food. It serves love and light in every bite!
Among some of my favorite SoCal places to share with visitors are The Getty, The Broad, a drive down to San Diego or up PCH on a Sunday to the Malibu Farmers Market. In the evening I would want to share some of the best in live music Los Angeles has to offer by taking them to The Thompson Hotel where Ryan Cross hosts the best musicians in music playing amazing jazz and R&B on Tuesday nights. A place where major recording artists are known to stop by and sit in with the band, this is a definite experience for anyone visiting Los Angeles.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’ve always found it one of life’s greatest gifts are those individuals that remind us this journey is made sweeter by the connections we make a long the way. Today I would like to highlight a couple of people that played a significant part in helping me find my footing as I set out to create my second act. First, I’d like to shout out my closest friend and brother Chef Ian Martin. In 2017, when I saw myself mentally unstable from the process of weening myself off of anti-depressants and a small growing cocktail of medications, my best friend and daughter’s god-father, decided he wanted to start a company selling his dairy free cheese spreads. I agreed to jump in and help establish the foundation of what is now Misha’s Kind Foods and discovered a drive, grit, and dedication to THRIVE.
Not long after, in 2018 I would come to meet Sandra through a mutual friend. She had been diagnosed with terminal cancer and was given only 5 month to live. Sandra was a single mom with no family and only her 23 year old son caring for her as she waited to die. She desperately wanted relief from her pain so that she could sleep and have some quality time with her son. I had only been a patient for a few years and understood how plant medicine was helping me, but to have her text me with joy that after eating the cannabis mints I brought her she was able to sleep 3 hours straight. This was the moment I knew I would pursue a career as a patient and consumer advocate in the Cannabis Industry. I could no longer stand silent witnessing the power this plant had. I found my purpose through Sandra.
Instagram: @theplant_edchic, @planted_ca
The black and white head shot credit can go to: Gerard Palacios All other photos credits can just read Loely Burgos