We had the good fortune of connecting with Lindsey Morando and we’ve shared our conversation below.
Hi Lindsey, what was your thought process behind starting your own business?
We originally wanted a chicken fingers and Chardonnay cart (it was even in our wedding vows). Then wine and food pairing events (hello Riesling and drunken noodles)! There were always ideas in the mix but nothing clicked (well nothing we could agree on)! I started to see these gorgeous wine carts on Pinterest in Europe. It hit me that it would be so cool to have one here! We knew from our wedding that we wanted to support people in creating unique wine experiences for their own event. So we found a horse trailer, rehabbed it and started our business all in 3 months!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We’d love to hear what sets you apart from others, what you are most proud of or excited about. What I think sets us apart is not only can we rent our beautiful cart, but with my husband being a wine expert, we can recommend a wine menu that can pair beautifully with your event. We only work with small boutique wineries and have personal relationships with them all. When working with us, you can rest assured that we are working with the highest quality wineries and supporting family-owned brands! How did you get to where you are today business-wise. It’s been a long road! I have owned multiple businesses, had multiple flops. I would say the biggest thing is I have a vision and I get so inspired by it, I am willing to do what it takes to make it happen. I don’t get stuck in perfection or the idea zone because I recognize you can alway revise and revamp. You have to get it to market to learn and grow. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story? No! Not at all, but it sure was fun! We have had to learn a lot over the years. We had no financing, we have been denied from multiple bank loans, and we have just had to leverage what we do have and be scrappy. My top lessons are: 1. Progress over perfection, you can always revise and you will never truly know what your community wants until you are live and you learn from their questions and responses 2. You don’t have to have the fanciest website or logo. Start with something simple that fits your budget and brings you joy. 3. Ask for help! You don’t have to have all of the answers and in fact your ideal clients and community are the ones who have the answers, make sure you listen and learn from them, they will support in shaping your business.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We live in San Diego so here would be my itinerary: They get off the plane, we head to Mitch’s seafood for a beer and yummy food! Then we head over to La Playa in point loma for a beautiful walk Some of the adventures we would have to enjoy while they were here are: 1. Head to TJ for tacos! We would also take them to telefonica, our favorite little food park in Tijuana 2. Head up to Enicinitas/North county and enjoy the beautiful beaches 3. Make sure to stop by balboa park 4. Take a stand up paddle board in mission bay 5. Walk to hotel del and grab a cocktail on the water
Who else deserves some credit and recognition?
My husband for believing in me and my crazy ideas!