We had the good fortune of connecting with Lily Nicole and we’ve shared our conversation below.

Hi Lily, how do you think about risk?
Taking risks is the only reason I am where I am today, with a 6-figure business, living in San Diego with more flexibility and time freedom than I’ve ever experienced. I’ve always been the type of person to “jump now, think later”, and while that mentality has gotten me into some interesting situations (like bank accounts in the negative and wondering where I was going to be living the next week) it’s how I quit my teaching career, made money from my computer while getting to be creative, moved across the country from Jersey to San Diego with 3 suitcases and a month’s notice, met my amazing boyfriend during a pandemic which led to a brand deal with Bumble…I can’t imagine not taking risks in my life. I honestly don’t believe that my style of risking taking is for everyone, but learning to listen to my intuition and jumping before all of the pieces of the puzzle are together is what allows me to have a birds eye view to PUT the pieces into place. It can feel scary, but I channel that fear into excitement and while I sometimes wonder if I’ve made a huge mistake, it always always always turns out to be better than I ever could have imagined. 

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business is different because I don’t follow anyone else’s set of rules. I’m a certified Master Life Coach and Clinical Hypnotherapist…I’m a YouTuber and Podcaster…I make money through brand sponsorships, coaching clients and an online spiritual Membership program. I allow myself to start things that feel out of reach, and quit them when they’re no longer in alignment. I got to this point by refusing to settle, by embodying the belief that “good enough” isn’t good enough for me. Whenever things in my business don’t feel good or fun anymore, I reassess and don’t judge myself for it, and I know that that’s what keeps my clients happy and returning, because I never force myself to show up in a container that isn’t enjoyable just because it’s making money. I’ve learned that having fun and getting to be creative is the most important thing to me when it comes to my business, and that whenever I desire to shift my focus or try something new, my clients and audience will shift with me, and that’s when the expansion comes in. I want the world to know that my brand is me, I am my brand, and that anything they see from me is authentic and fully embodied. I’d never ask anyone to invest in something that I wasn’t fully on board with, and that’s something I pride myself in staying true to.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m coming up on a year living in San Diego, and while 2020 has made exploring the city a bit different than I imagined my first year going, I’ve discovered so many favorite spots! If my friends and family were visiting for a week, we’d definitely be hitting up Puesto in La Jolla several times–their vegetarian tacos are the best I’ve ever had, and I can never get enough chips, salsa and margs. There was a period this summer when my boyfriend and I were there at least once a week! And I love walking through La Jolla Cove, watching the sea lions and seals sunbathing and playing, soaking in the sunshine and happy energy.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have been so blessed to have such incredible support surrounding me as I navigated starting and growing a business. My parents let me live in their basement apartment free of charge for years while I built myself up, and I am so grateful for their help and fully aware that not everyone has the luxury of having family who believes in them. My first business coach who later became my roommate and is now one of my closest friends, Erin Nicole Porter, has also been such a huge help through her influence and teaching and now through our dance parties and inside jokes. I’m honestly surrounded by support on all sides–my 6 best friends back in Jersey who always have my back, my sisters who celebrate my successes, and all of my amazing coach friends that I’ve met in San Diego who have become my west coast family. And of course, my sweet, loving boyfriend who listens to me talk about all things coaching & content even when he has no idea what I’m going on and on about. I’m a lucky human to have all these humans as mine.

Website: lilynicolecoaching.com
Instagram: @lilynicolecoaching
Facebook: facebook.com/lilynicolecoaching
Youtube: https://www.youtube.com/channel/UC4zPHRtSBetk6goW2VbDRpQ

Image Credits
Melissa McClure Vint

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.