We had the good fortune of connecting with Kristy Rose and we’ve shared our conversation below.
Hi Kristy, is there a quote or affirmation that’s meaningful to you?
My favorite quote is from a John Lennon song — “Life is what happens to you while you’re busy making other plans.” I feel like this mantra not only applies all on a personal level, but to the world of business as well. No matter how hard you prepare for anything, independent variables will always factor their way in unexpectedly. You have to be able to roll with the punches, for flexibility is the key to success. Or, at least the key to being content while you work your way up.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I am Editor-in-Chief of a global online music news source, bringing only good vibes to the industry through reviews, live event coverage and videos. Our brand focuses on the up-and-coming acts as much as the big names in music. We are also very international, showcasing artists in countries that don’t usually get a lot of love from media outlets in the United States. From the UK to Costa Rica to New Zealand to Croatia to Mexico to the Caribbean, we at TSM want to spread the word! I’m probably most proud of the brand’s YouTube channel growth over the past few years, especially that of our two monthly web series — “Top Shelf Music News” and our monthly “Artist #HotList” with Alexia Johnson. To be honest, none of this climb has been easy and I’m still nowhere near where I want to be. Analyzing monthly and year-over-year brand growth has helped in making short term, tangible goals — which feels really nice when they’re reached! Breaking it down into bitesize pieces really allows me to step back from the big picture of never-ending doom and failure; I instead see small victories, one at a time. The main lesson I’ve learned over time is to speak up and ask. Use your network. Turn to others for advice. The worst that could happen is you get turned down. Chances are, people want to help you succeed. The main thing I want the world to know about our story is that I, as well as my entire Top Shelf Music brand, am not focused on monetary gain out of this. I continue to work pretty much for free — and so does the entirety of my staff — for the love of the music and the artists behind the music. We uphold our mantra of bringing only good vibes from caring for others more than ourselves.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Wow, what a question! San Diego has so much to offer that I would say it really depends on the person. But, if my best friend were to visit and not already know the city, I would definitely take them to Ocean Beach, PB and downtown. That’s where the best nightlife and best sushi are, at least in my opinion. North Park has gotten way cooler over the years, but I tend to not make it that way from lack of parking and long Uber rides. Might as well stick to the beach 🙂 Of course, I’d encourage my friend to get a guest pass along to my Fit Athletic gym for a day. Best gym ever!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My career path wouldn’t have been possible without Brian Yuen taking a chance on me, allowing me to start as an aspiring photojournalist with virtually no real-world experience out of college, when he launched Top Shelf Reggae back in 2013. I also wouldn’t be anywhere without the support of the reggae rock scene to allow Top Shelf to truly take off and land in my hands. And, of course, my Social Media Coordinator Alexia Johnson, who is the true rock star helping me out day-to-day!!
Other: TikTok: https://www.tiktok.com/@topshelfmusicmag?source=h5_m TSM Instagram: https://www.instagram.com/topshelfmusicmag/
Sean McCracken Brittany Hales