We had the good fortune of connecting with Kaithleen Apostol and we’ve shared our conversation below.
Hi Kaithleen, what was your thought process behind starting your own business?
I like to say I’m a creative who is always looking for new mediums. I am a digital marketer by day, but a podcast host, creative consultant, designer, and clay artist by night. Everything I am passionate about allows me to let my creative juices flow. I found clay art two years ago when I fell in love with wearing polymer clay earrings. I’ve always admired makers and loved seeing how they can create such beautiful art with simple tools. With my desire to find a new way to express myself and make more sustainable, ethical decisions in my everyday life, I decided to invest my time learning how to create jewelry and accessories using polymer clay. I’ve always enjoyed creating for other people. Something about wearable art has always intrigued me. I decided to create Ligaya Klay Co. as a way to spread love and light through the pieces I create.
Alright, so let’s move onto what keeps you busy professionally?
I am a creative storyteller with experience in social media, content creation, strategy, and design. Outside of work, I am a big fan of film photography, podcasts, and interior design. Currently, I am a Digital Marketing Account Coordinator at a digital marketing agency. I work with local restaurants and small businesses to connect with their audience through social media, email marketing, content creation, and paid advertisements. I am a firm believer that everyone and everything has a story to tell. It is my job as a content creator to help illuminate those stories. For my clay business, Ligaya Klay Co. is dedicated to creating classic clay accessories inspired by life’s little joys —hence our name Ligaya! With every clay creation we share, we hope to spread sunshine to whoever they reach. With the mission to bring big smiles and some light to your everyday life, I hope I can create for you a piece of ligaya. Ligaya is the tagalog word for joy; happiness; delight.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
First things first, make sure to grab some tacos from Tacos El Gordo. I know they’re hungry 😉 I am major foodie so I would love to take them on a food tour around various neighborhoods of San Diego all while exploring the various sights that each one offers!
Who else deserves some credit and recognition?
All glory to God. Thank you to my grandmother, my Lola Ramona for being my inspiration ever since I was little. She’s always been creative, sewing dresses and experimenting with new recipes in the kitchen, and always finding ways to get active and make something. I’ve always looked up to other Fil-Am creators who have stepped up and hustled hard for their passions. To the kuyas and ates before me who pursued things that pushed them outside of their comfort zones, thank you for inspiring me. I am also thankful for the supportive small business and clay artist communities who continue to amaze me every day. Lastly, my community has always lifted me up. I do all of this for you. You know who you are.