We had the good fortune of connecting with Marc Wortman and we’ve shared our conversation below.
Hi Marc, have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice?
I think this is one of the toughest questions for an entrepreneur to answer objectively. Just about every one has poured their energy and money into a venture, and for that reason alone, never wants to give up. I believe that rather than make it about what you’ve put in, it’s a question of what value you’re providing to your community. There are so many businesses right now that aren’t making enough money to feasibly stay open but they’re pushing through because these are unusual times, and because they are providing something of value. The answer to this question is not how to recoup what you’ve put in, but whether you are providing your community and partners with something of value. If you are, keep going and things will fall into place. If this is instead about your dreams and investment, then you’ll probably find you eventually have to give up.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Business education provides an important foundation, but nothing teaches like experience. In the beginning, the most important things were putting myself in front of prospects, researching their business needs, preparing intelligent questions to ask, and listening far more than talking. If a meeting ended and I did most of the talking, it didn’t go well. If they did most of the talking, then they gave me a lot to work with in earning their business. That’s how we built the initial wholesale business one new account at a time. If the question was “can you…?”, the answer was always “yes” and figure it out. If a customer was in a predicament that we could help with, we did everything we could. It wasn’t easy, but the only way to form a new business partnership is to figure out what you can do for them. In almost all cases, they were happy with their coffee supplier before I called on them.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’ve lived in Pacific Beach for most of my time in San Diego, so my favorite spots are partial to PB. For great BBQ and an eclectic beer selection, go to the Iron Pig. For the best burger in the city, it’s Rocky’s, even if I have to take it home and eat it at the coffee table while dining space is reduced. If a beer aficionado is visiting, Tap Room always has the best draft list in PB. But it’s not all about eating and drinking beer, so I take new visitors to Balboa Park.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My first shoutout goes to my business partner Colleen for encouraging what we’ve built. Prior to her involvement with this company, it was indeed growing in size but not in terms of its contribution to the community. It was a wholesale roasting company bringing on new customers all the time, but not expanding in terms of what it was bringing to the community. Without Colleen’s involvement, it would’ve continued on that path. That path was gratifying but as I look back, we are making far more of a difference in our community now that we’ve opened the retail coffeehouse. I wouldn’t have done this without Colleen. Retail allows us the direct interaction with the people enjoying our coffee and service – nothing makes me happier. My second shoutout goes to my parents. They’ve never stopped encouraging me to stretch myself, from the beginning to now as an adult. I’ve never taken for granted what impact that’s had on my life.
Address: 2110 Hancock St Unit 100, San Diego, CA 92110
Facebook: Make Good Coffee
Yelp: Make Good Coffee Co.