We had the good fortune of connecting with Julia Lola Wang and we’ve shared our conversation below.
Hi Julia Lola, what do you attribute your success to?
I would say, the most important factor behind my success as a Social Media Director has been the consistent high quality of my work.
This has resulted in building a solid reputation in my field over time, and has led to continual client referrals which has expanded my business.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My company focuses on Social Media Marketing – with a keen interest on visual platforms such as Instagram and Pinterest. We are a multi-faceted team of social media curators, data analysts, content creators, copy editors, and project managers based in the US and Europe.
I would say our strengths lie in our deep understanding of cultural, social, and aesthetic perspectives around the world, which in turn translates into our communication skills when it comes to building communication strategies for our clients.
I got to where I am today by experimenting as much as possible to see what worked and what didn’t work. The landscape of social media algorithms and features are ever-changing, and that requires a great deal of exploration and studying of the results. Keeping consistent efforts, open communication, and flexibility with clients is important because everyone works so differently and have such distinct goals.
Throughout my experience thus far, I’ve learned that presentation and communication of a brand is crucial for success. The attention span on social media is so transient, so you really only have a second or less to capture someone’s awareness. Setting client expectations, and having patience is also important.
My advice to others: If your intention is to help clients as much as you can from a genuine place in your heart, you will find work to be so much more fulfilling.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m currently between Joshua Tree, California and Copenhagen, Denmark so I will share some of my favourite spots in both places.
To Eat & Drink – I would recommend heading to Frontier Cafe for a delicious tuna melt, La Copine for their fried chicken, Homestead Pies for the most amazing wood-fired pizzas, and Joshua Tree Coffee Company for a refreshing nitro cold brew coffee.
Things to do – Go to the park of course! Then visit Art Queen for funky art and the cutest little crochet museum in the world! There are also some mini shops as you walk out towards the street. I’d also recommend a stop to Wine and Rock Shop and Desierto Alto for snacks, drinks, and other fun things. And of course stargazing in the evening… especially when the milky way is visible.
To Eat & Drink – Ferment is a wonderful little restaurant with asian-inspired dishes. Love Admiralgade 26 for the creative dishes and cozy interior. Bingo at Torvehallerne for yummy Chinese jian bings (get the duck). Sonny’s has a delicious frittata salad and lemon thyme drink. Dandelion Burger for one of the best burgers you’ll ever taste! Hey Darling’s The Classic spaghetti & meatball is delicious. Retour for steaks. Café Lindevang for traditional Danish food, get the Ribbensteg! Conditori La Glace and Dessert Dragen for desserts… and DØP for organic hotdogs.
Go for cocktails in the evening at Balderdash and Blume.
The botanical garden is gorgeous! There are so many parks to stroll through in Copenhagen… I would just recommend exploring. Assistens Cemetery is also beautiful to visit. I also love the food and flower market at Torvehallerne. And my favourite florist at the Green Room.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My dedication goes out to design curator and entrepreneur Julia Haney Montanez. I first met her at the Architectural Digest Design Show in New York many many years ago when she was curating the MADE section of the show (where all the cool designers exhibited) and I was working at Calico Wallpaper as their social media director.
I have found Julia to be one of the brightest, most talented, and kindest people I know! She just has such a brilliant eye for talent and creativity, as well as such a depth of knowledge in design…
I am grateful to know her and call her a friend. She has always been so supportive of my work and I admire her deeply for her authenticity as a human being, and inspiring entrepreneurship.