We had the good fortune of connecting with Judy Lin and we’ve shared our conversation below.
Hi Judy, what role has risk played in your life or career?
I believe a part of being an entrepreneur is the ability to take risk. If you are completely risk-averse, then entrepreneurship is not for you. Better to get a 9-5 job.
In my career and especially in my digital marketing agency, I have taken many risks that felt uncomfortable, but logically was the right step and the right choice. A part of growing your business is having to take that leap of faith with a new service, a new partner, a new technology that never really guarantees positive outcomes or success, but your first step forward offers that opportunity of success and opens up a new possibility that may not have been presented before.
It is an ongoing, highly creative journey with lots of instability, but rewards can be high. Entrepreneurship requires non-mainstream thinking, with calculated and non-calculated risks. I get a chance to be the designer of my own vision, career, and my digital marketing agency. I love that I can blend my artistic, strategic, logical, and even my spiritual sides all together.
After 20 yrs. in business, risk-taking is a part of my business and business decision-making in critical situations with clients, time-sensitive projects and in new ways of marketing and adopting technologies. Because I have become so accustomed to this kind of mindset, it translates in all areas of my life especially in tennis matches, and pickleball where critical points either spur you to risk higher shots with hitting winners or playing safe.
Personally, I have never really played too safe nor lived a linear life. My many moves in my life is also an indicati0n of the ability to choose something new, a new city, new lifestyle, a new culture and new people.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
After being employed by several internet companies as Dir. of Digital Marketing, I got tired of being laid off even though I had one of the highest performance reviews and started my own business as a one woman show as a freelancer. In the beginning, like all startups, it was a struggle of having to land accounts, wear all hats, do all the SEO, PPC, content writing, social media, pretty much the entire gamut of marketing on my own. As I started to gain more momentum and revenue, I added on more people based on need. It was an organic process where a new web designer was needed, a writer, an analyst, and so forth. My smallest client became my biggest client and the growth happened organically and with due diligence. Digital strategies and services were developed, internal systems were developed, production cycles were developed and soon enough a marketing machine was created. There is definitely no free lunch. I built it year after year. This work requires alot of resilience, faith, strategic thinking, finding the right team and building relationships.
After 20 years, it is now Digital Marketing Doctor Agency with a team of talents.
Digital Marketing Doctor Agency ( DMD) is a digital marketing service that personalizes digital strategies and paid media to promote medical practices and corporate brands to gain new leads and brand awareness. We are a full-serviced agency providing web design/content, SEO, Paid Search, content marketing, video marketing, media relations and social media marketing. We generate leads for you and help your business reach top local and organic rankings. “Digital Strategies That Win Customers!”
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would combine a mix of R & R and physical activity as an itinerary for my best friend. I’d set her or him up in a local hotel in Carlsbad Village at Ocean Palms or Beach Terrace Inn; both hotels are in prime location on the oceanfront and all walkable in the Village to restaurants and shops. We would play pickleball at St. Michaels with my pickleball friends, then have dinner at Ocean Blue Sushi, take a drive down on PCH and stop at the cliffs to watch the sunset. I would show them St. Malo Beach, Carlsbad State Beach and North Ponto.
We can stop by Ohana Creations to see my Hawaiian owner friends and Trove Marketplace. One day, we will eat at Vigilucci’s, either one on PCH or one in the Village. If Self-Realization Fellowship Garden is open, I like to show them the 360 degree ocean view and the koi pond. The SD Botanical Gardens in Encinitas is another great spot.
We would play pickleball or tennis again at Poinsettia Park and eat at Windmill Food Mart with some of the best food vendors, Thai, Mexican, Vietnamese, etc. Show them Premium Outlet Stores and eat at King’s Fish House.
Massage at Sweet Cheeks in the Village as well. If we have time, paddleboarding at Lagoon. End the last day with Chart House in Cardiff.
Who else deserves some credit and recognition?
I like to thank my Digital Marketing Doctor ( DMD ) Team for all their behind-the scenes support. Also, a special thank you to Neil, Michael, John, and Lisa who have supported me throughout this journey.