We had the good fortune of connecting with Joniece Loya and we’ve shared our conversation below.

Hi Joniece, is there something you believe many others might not?
That you have to a formal education (college degree) to be successful as an entrepreneur. While I don’t discredit the hard work and dedication it takes to obtain a college degree, it isn’t the only path to success and fulfillment in life. I went to college and majored in Marketing and then went on to my MBA all to land an average-salary job in a corporate environment with no true direction, passion, or room for individual growth. The school system teaches us how to be good workers, not how to think creatively as owners. I still encourage obtaining college degrees because it does teach some fundamentals as well as gives you an easier fallback plan- but if you have an idea, run with it, even if it isn’t conventional!

What should our readers know about your business?
My business is rooted in the belief that small to medium size businesses are the backbone of our country. Starting out, I always knew I wanted to work with small to mid-level companies whose owners had a direct stake in their success because it was their passion that created the company or business. I started freelancing off of user to user sites initially and then began taking on clients with my current business structure from previous clients or word of mouth. I pride myself on having personal relationships with my clients as well as business relationships because I am truly invested in their success and satisfaction as well. I have learned that maintaining a standard of excellence, over delivering, and loyalty brings to fruition all of the aspects my business could dream of!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh, jeez! This is a tough question because there are so many amazing spots. Liberty station is a must see for it’s unique history and cute abundance of restaurants and shops. OB Surf Lodge is my favorite “hidden gem” for food! JVs is the perfect introduction “The California Burrito” and any place with margaritas and Tajin is a win in my book! Sunset cliffs (at sunset) will leave you in awe and questioning how something so beautiful could exist naturally.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband is truly my biggest fan. Leaving my job in a very well established fortune 500 company was scary for for my family, but he has never pushed me past my comfort point in establishing my own business and has gone with the flow for what I feel is right. As far as books, the classic: Rich Dad, Poor Dad, was an amazing read that truly shifted my mindset into the idea that life fulfillment and comfortable living could simultaneously be achieved. My parents are also largely influential on my “unconventional” path to entrepreneurship- I lived a lot before finishing college, moving everywhere, taking a job as a flight attendant, and they were always there to pick up the pieces and put me back on track.

Website: www.jonieceloya.com

Other: Email: info@jonieceloya.com

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