We had the good fortune of connecting with Jasmine & Chelsea and we’ve shared our conversation below.
Hi Jasmine & Chelsea, how did you come up with the idea for your business?
AURA Candles was created a few days after we met. We were volunteering in the nursery at church, ignoring the babies *gasp*, and marveling at how much we had in common…including a passion for candle making! Jasmine had started making candles about a year before meeting Chelsea to subsidize her candle-habit and was well on her way to understanding the science behind the craft. We made a plan to get together and make candles, and by the end of that afternoon we decided to start a business. It was impulsive and risky (like all good ideas are) and we had no idea how much work it would take, but we went for it and have loved every moment along the way. Even the stressful moments because that’s where the growth takes place.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
AURA is small team of women who love fragrance and quality, but are mindful of costs. We’ve managed to create a high quality, beautifully performing range of products at approachable costs. We knew from the beginning that we had to use custom fragrances so we set out to form and foster relationships with some of the leading perfumers in the industry. We are very proud that we get to use beautiful and cruelty-free scents created just for us; the user experience is that much better because the quality is superior.
We believe in treating our clients like gold and we get giddy each time we receive an order. Our retail orders ship same day usually and our wholesale partners love our quick turn-around. The whole AURA experience should be amazing from beginning to end, and if it’s not, we will do what it takes to make it right. This approach has created authentic connections with our clients. We recently moved out of Chelsea’s garage into a beautiful commercial space and we feel better equipped to handle it all! We’re manifesting big things for AURA!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We are busy makers and moms, but when we do get out, we like Campfire Restaurant in Carlsbad for cocktails, Vigilucci’s in Encinitas for a quaint meal, and the Vista Farmer’s Market on Saturdays.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We would like to dedicate this Shoutout to Khara Serrato of Chic Mommy. Khara was one of our first wholesale partners locally and she has been loyal to our brand for a decade now. She gives back, promotes, encourages, and loves well.