We had the good fortune of connecting with HomeGrown San Diego and we’ve shared our conversation below.
Hi HomeGrown, what was your thought process behind starting your own business?
HomeGrown was born out of a hobby, DJing. We built a following by playing at different events in both San Diego and across the border to our neighbors in Tijuana, Mexico. We decided on the name “HomeGrown” because our entire team (Armando, Erick and Luis) are San Diego natives, growing within our hometown. Soon, we decided to start curating events, “HomeGrown Sessions”, on Sundays in the South Bay community. Our audience grew further.We casually launched our first t-shirt, after several requests, not making the connection that the HomeGrown audience wanted to represent HomeGrown’s lifestyle and culture. We’ve since launched our website and first apparel collection. HomeGrown’s purpose now is to continue to build the HomeGrown lifestyle brand that unites our community through streetwear and the love of house music.
Let’s talk shop? Tell us more about your career, what can you share with our community?
One thing that sets us apart is that we are from South Bay San Diego. South Bay is known for its relatively large immigrant population, with many first-generation Mexican-Americans and Filipino-Americans. Homegrown’s team identifies strongly with the immigrant community. While this may provide an undeniable connection between the Southbay community audience and HomeGrown, it has also presented challenges and hurdles that have had to be faced head on in order for HomeGrown to be what it is today. We are excited to announce that we will be hosting our own events by this fall. With everything opening back up, we can finally all be back together on the dance floor. We would like the world to know that everyone is welcome at our events, regardless of who they are or where they come from.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Living in this beautiful city makes it easy to host someone or give someone the low down on a bunch of sick spots. We have mountains, deserts, beaches and the city landscape, all within an hour radius of each other. If you want to grab a bite to eat, we have many amazing restaurants from Firehouse in Pacific Beach to Craft and Commerce in Little Italy but our timeless favorite are taco trucks in the Southbay area.
Who else deserves some credit and recognition?
A great source of inspiration for us to organize our own events have been the event series, Lovelife, by Music is 4 Lovers (MI4L). MI4L is an online magazine, record label, apparel brand and event company founded by Jimbo James. They have been constantly pushing boundaries, creating quality events and bringing top-notch artists to San Diego. Not only is the music exhilarating, but their aesthetics always add to the excellent ambiance.
Aaron Kapp (Merch Photographer) Melissa Aguirre (Photographer)