We had the good fortune of connecting with Hg Locks and we’ve shared our conversation below.
Hi Hg, we’d love to hear about how you approach risk and risk-taking
I believe that taking risks is essential; playing it safe can only get you so far in life, in my opinion. People are afraid of losing, not understanding that there is a valuable lesson in a loss; I’ve personally had the opportunity to learn how to avoid making the same mistakes twice, sharpening my ability to make wiser decisions. There are numerous scammers in the music industry, including graphic designers, marketers, promoters, big label officials, and the list goes on.. Risk management, which is simply an evaluation of financial risks, is something you will learn through experience with risk taking. But I wouldn’t have the chances I have as an artist if I didn’t take risks. My friendship with Fetty Wap began when I sent him money in exchange for a song feature. Would I have done a 16-city tour or had him mention my crew “Hunned Gang” in one of his biggest songs, RGF Island, if I hadn’t taken the risk of sending the money? I don’t believe so.. What if I had a pessimistic mindset and said that I’m not going to risk paying him the money for the feature since I previously paid money to open up at a Ty Dollar $ event and was scammed by a promoter? So risk has played a significant role in my career, and I’ve learnt that without risk, there is no reward, but with risk management, the opportunities are limitless.
Alright, so let’s move onto what keeps you busy professionally?
As an artist, I believe my uniqueness (I’m not afraid to be myself) and inventiveness (I like to think I think beyond the typical person; if someone had a wonderful notion, I’d reproduce it and make it even better) set me apart from other artists. Cesar, my song, was what got me attention as an artist. However, when I shot the video and recreated Planet of the Apes, I had a lot of fun. The song did ten times better, and my creativity has helped me push my music farther. It got me recognized by Chicago artist FBG Duck R.I.P and Black, and we connected, and the rest is history.. Being a rapper is difficult because you may make songs for a long time without being recognized if you don’t have any stragtey. If I hadn’t had a team and learned the fundamentals of the music business, I would have definitely given up. My toughest challenge came when the song Handle That feat. Swave went viral and was pushed everywhere, but no one knew who Hg Locks was. It was a challenge for me to have so many people say omg, you made the song, because my personal face card wasn’t branded, so it’s like you’re still nobody despite everything you’ve accomplishedI overcome this by forming my own team, with whom I went back to the drawing board to figure out what needed to be fixed. What we learned is that you shouldn’t put all your eggs in one basket and that doing a lot of research is one of the most important things you can do in this Industry, aside from taking risks. I want the world to know that music is one of my life’s goals, and I’m improving my art every day for my audience and musical objective.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
There a spot in brooklyn called the Kimoto Lounge is a rooftop stop amazing food great drinks and energy. the staff is polite the people are full of life and great vibes, its great for brunches, events and has an amazing view in the night.
Who else deserves some credit and recognition?
First and foremost, I want to thank my parents for always having my back and believing in all I’ve done. I also want to thank my business partner Drew and my business manager Nathaniel Stephens for always going above and beyond. I’d like to thank my engineer/musician, O. Banga, for assisting me in finding my sound. I’d want to thank Pat for always having my support and believing in the dream. I’d want to express my gratitude to my community and members of 241st White Plains Road for your support. I am just grateful to everyone and everything who has played a role in my work and life.