We had the good fortune of connecting with Hannah Lu Rinard and we’ve shared our conversation below.

Hi Hannah Lu, how has your work-life balance changed over time?
Finding balance has definitely taken lots of time and effort. I’ve always been an all in kind of person in everything I do, so when I decided to pursue floristry I really had to be conscious of not spreading myself too thin. Before the lockdown last March, I was teaching yoga full time (6+ hours a day, 5-6 days a week!) and doing event florals once a week— which was definitely spreading myself too thin. In April 2020 I started Hannah Lu Designs and that’s also when I stopped teaching yoga. It took a couple months to find balance with work and self-care because let’s be honest, playing with flowers and being creative is fun, but I’ve found other creative outlets and exercise are great to give my brain a break from flowering and thinking about business. I think that balance is the key to success in any business and in any relationship. I’m still an all in kind of person, but I’m much better now about separating work from play and making sure to have some time to do something fun or relaxing at least once a day.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’m a florist and getting to where I am today wasn’t easy. When I was in college I went to every floral shop around and gave them my resume. I didn’t hear back from a single one. It was 6 years later that me being a bartender landed me in a Florist’s business and the rest is history. Perseverance and willingness to learn from people around me really paved the way to where I am today. I’ve learned that if I don’t believe in myself there’s no reason for others to and that I’m capable of so much more than I give myself credit for. I’d say that the brand I’ve created is based on being true to yourself and not conforming to the trends that come and go. Just like my yoga past, I’m flexible and I make sure my clients know it. Their needs are my priority and I want to help them bring dreams to real life.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m a woman with many interest so this is going to be all over the place—good thing we’re in SoCal. First thing I’d do is pick my friend up from LAX and take them to the Blind Barber for a cocktail. Then we’d go home and eat snacks and watch movies. The rest of the week we’d knock things off this list: -San Clemente pier for sweet potato fries. – Driving a Duffy boat around (someone would be in a captains hat too) – Big Bear for snowboarding (or skiing, I like both) – trip to the flower mart because it’s an *experience* for someone who’s never been – hiking anywhere but bonus points if theres ocean views – trip to Calico for more hiking but this time desert – Pomona for coffee from Caps & Drip – in between all the activities would be a different brewery with a killer IPA. Finally the last night we’d go to Pizza Port for the best pizza and send them back home with a ton of fun memories and sore legs bc we did a lot. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are so many people that helped encourage and teach me along the way. I’m still growing and learning so the list is long, but not finished. My husband is probably the most encouraging and supportive person in my life. He supported me turning our garage into the Floral Tavern & shoo’s our cat away when she tries to eat the flowers. There are a hundred florists I could name here as people that have helped me grow and learn the business but the two most impactful ones are Katie & Christina. Katie took me under her wing as a bartender for her floral & bartending company and eventually I learned the technical side of events. I literally went from knowing nearly nothing to having my own business and a lot of the success is thanks to her. Christina is where I learned a ton of technique with floral design. She put together a library (literally hundreds) of videos and is always around to answer questions from sourcing flowers to cohesive branding. There are so many other people I could list here but I’ll save that for my book.

Website: Hannahrinard.com
Instagram: @hannahluflorals

Image Credits
Gabriel Conover, Emily Magers, Nicole DeAnda, Lulan Wang, Siera Harbin, Gabriel Conover

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