We had the good fortune of connecting with Gina Alvo and we’ve shared our conversation below.
Hi Gina, what is the most important factor behind your success?
There are two factors that I consider had most effect for the success of Silvia Strauss: The first one is having a high quality product. Different from other brands, this collagen have ingredients you will not find anywhere else , in addition, we are helping consumers to have a healthy lifestyle, they report feeling better and for this reason they recommend our product. That is our best advertisement. The second, and not less important, is having a clear goal and working towards it. Never giving up despite obstacles that have come my way.
What should our readers know about your business?
I started this project almost 3 years ago as a distributor in Tijuana, Mexico. In a very short time, we managed to grow throughout the state of Baja California. The response of the consumers and their positive healthy results, made us take the decision to import the product into the USA. Without a doubt, one of the most difficult challenges, was the long process it takes to be ready to import our first shipment. From brand registration to label compliance you really learn the virtue of patience. For me, the Silvia Strauss brand is not only a business but also an opportunity to learn/grow while helping people’s well-being , helping them to create healthy habits, taking care of themselves from the inside out and therefore feeling better. What differentiates the Silvia Strauss Collagen from other collagen supplements? In short, is the combination of natural ingredients, the right amount of each one and their high quality. It is a unique formula created by nutriologist Silvia Strauss which contains bioactive Collagen peptides, hyaluronic acid, vitamins, antioxidants, omega 3 and 6. It is a complete supplement made with 100% natural ingredients. You can really feel and see positive changes and I am very happy to read and hear the great reviews from our customers.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I truly believe that we live in one of the most beautiful cities in the world. We are privileged to live in San Diego and many times we take it for granted and do not take advantage of all the wonders that we have so close. I love the beach, One of my favorite places is Coronado, a must for any visitor, I would take them to know the main street, walk around and eat somewhere around there. I would suggest to rent a 4 seater bike and ride along the ferry landing area. If time permits, take the ferry to downtown and walk around seaport village. For a relaxed day with great view, I would plan a beach day, have a BBQ and finish the day with a bonfire with smores at mission bay. I would take them for a walk at Point Loma and liberty station, spend a complete day at balboa park, La Jolla cove, old town for lunch at a restaurant with mariachi (I love mariachi) and of course they would have to experience the nightlife of downtown San Diego and little Italy, have some drinks and enjoy a good dinner. So many things to do, I can’t make up my mind.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
About 3 years ago, I was looking for ideas to open a business in the USA. It is very hard to start a business, requires lots of time, financial support and experience. Since my background is related to education in Mexico, it felt much more difficult to think even on how to start a business. Therefore, support of other people was key to launch: I want to thank my aunt Silvia Strauss, for giving me the opportunity to represent her brand in USA. When Silvia trusted me and gave me all her support I felt that I could dominate the world. She had a lot of patience teaching me about nutrition and beauty. Also, Silvia’s daughter, Liza has helped me a lot. I want to thank Liza for all the long calls and long nights helping me plan all things related to the Silvia Strauss brand. Liza’s experience with distributors, pricing, customer service, marketing, referrals and social media definitely made my journey smoother. In a special place, I want to thank my husband Elias for his support from day 1. Without his business experience I could not have done it. There are so many areas of the business that I don’t like, but I can always count on him. He has helped me with accounting, legal stuff, administrative work, agreements, logistics and finance, without him I would have quitted long time ago.
Other: Email: firstname.lastname@example.org Want to be a distributor? : https://strausswellness.com/pages/distributor-form
Some images taken by: Maria Paula Aguirre Tiffany Verduzco