We had the good fortune of connecting with ESPEN KATERAAS and we’ve shared our conversation below.
Hi ESPEN, what is the most important factor behind your success?
The brand’s success is grounded in my personal dedication to living and promoting health through a physically active life-style.
Let’s talk shop? Tell us more about your career, what can you share with our community?
FiTTER™ – LIVE YOUR FITNESS™ is a unique apparel brand born in California on November 12, 2015. It is part of a broader community we call FitterLives™. In short, we strive to encourage more people to live healthier and happier lives through a commitment to physical fitness, nutrition, and a health conscious life. Those who wear our apparel and join our community are supporting a brand with a PURPOSE!
Professionally, I have a Sales & Marketing background with +25 years of experience from various medical, health, technology and retail-oriented verticals. I have worked for both large and small companies in the US as well as internationally.
Born and raised in Norway until the age of 18, I have always been physically active. My commitment to leading a preventive-oriented life style through fitness, better nutrition and general knowledge, was exacerbated by working in the medical field, often at bed-side and with surgeons of different kinds. Having seen more and more individuals end up as patients suffering from chronic disease as a result of ‘bad behavior’ accelerated my passion and interest in helping more people live healthier and longer lives.
My hope is that my brand and the community around it (FitterLives) will help broaden individual self-awareness and ability to live a happier life without having to depend on therapeutics. I want to empower as many people as possible to realize how a healthy body leads to a healthier and happier mind. And the joy of leading other people, especially the younger generation, to a life of ‘Fitness through Community’ is one of the most rewarding investment any person can made. As I always say, if you don’t have your health, you have nothing. Great Health (physically and mentally) is the most important ‘Wealth’ worth pursuing.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take them on a bike ride through Los Angeles. I would include the many areas of the city where we could stop for a cup of espresso or lunch as well as the rolling hills and mountains surrounding the LA basin. Out of the almost 10 million people residing in this city, very few have any idea of the beauty that surrounds it, especially the mountains.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The brand is built on the steadfast support of the cycling, triathlon and running/hiking/walking community in Los Angeles and beyond. We call that community ‘FitterLives.’
Twitter: @fitterlives @fitterplanet
Facebook: @fitterlives @fitter @fitterusa
Image credited to Espen Kateraas/FitterLives 2022 (www.fitter.fit)