We had the good fortune of connecting with Erin Handron and we’ve shared our conversation below.
Hi Erin, can you talk to us a bit about the social impact of your business?
The social impact of interior design, specifically, that of Surfside Home, is to bring about a greater sense of wellbeing. The mode of doing so is through shared space. Whether this is felt globally or within the community, it starts with small changes, one space at a time. Listening to the vision and the needs of those who spend time in the space, what they want from it and how it will enhance their lives and relationships. From there, allowing the ideas to evolve and collaborating together on seeing the best of what that may be. The change that is effected through the compilation of design elements that are meant to foster interaction, provide comfort and overall ease, begins to expand outward. With a focus on providing peace of mind to those residing or spending time in the spaces, we are inevitably working towards betterment in so many ways. Playing a small part is a great honor as an interior designer.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Surfside Home Co began with a relocation from the west coast to the east coast. In the course of 15 years as a designer, I have had a number of opportunities to be part of the world of remodeling and building. Living in Southern California, I branded a company called Vitae Interior Design, which meant “for life” in latin. Then when moving across the country to The Outer Banks of North Carolina, a stretch of barrier islands at the Atlantic, the continuation of design was influenced even more so by the coast and the lifestyle that it embodies. During this time and especially during the current pandemic, remote designing has flourished. While it was always possible previously, it has shaped the way that clients can work towards the improvement of their spaces. No longer needing in-person meetings and site visits to implement a full-scale design, the vision remains intact no matter where the design is physically crafted. Getting an understanding of the space and those who reside in is still the first and most important step. However, with digital designs, 3Ds and online sourcing, this allows flexibility without disruption to the process. Seemingly, a challenge at first, this opens the doors to more creative ways of doing business. As a final word, I would like to share Surfside Home Co’s values as a company. Most of my clients know the person behind the work. The company is a representation of the passion and enthusiasm for what I do. And this is all driven by ethos for a greater good through: Believing that design leads to wellbeing through a harmonious environment. Striving to bring creativity into everyday life. Highlighting artistic talent and craftsmanship behind the product. Collaborating to bring a balanced approach to each step of the journey. Guiding and advocating for clients throughout the project.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well, if a friend was visiting San Diego, a place close to my heart, I would start with coffee and granola at Brick and Bell in La Jolla. Then we would head to the Farmer’s Market (on Sundays) to pick out artisan made goods and listen to the live music, while sitting on the grass. Off to paddleboard on the bay in the afternoon. Finish up with dinner in Little Italy and hopefully catch the sun setting at Windansea. A small sampling of the many ways to enjoy this gem of a place!
Who else deserves some credit and recognition?
The success of Surfside Home Co is truly due to a number of people. From the thoughtfully crafted companies that offer their stories, product and creations to use in homes. To the loved ones that are near and dear to cheer on each stage of development and willingness to listen to inevitable ups and downs. But mostly, the credit is due to the clients who extend an invitation to their home, share their vision and trust the process, which requires extended patience, to finally see the beauty of their original intentions.