We had the good fortune of connecting with Erica Mer and we’ve shared our conversation below.
Hi Erica, the decisions we make often shape our story in profound ways. What was one of the most difficult decisions you’ve had to make?
I’ve become a pro at saying yes to everything, without any hesitation. The difficult decision has tried successfully into a positive one. As a freelancer, you are engrained with the mindset that if you say no, you won’t work again or you will be forgotten about. Instead, I have realized that by saying no, I truly value my work and put this energy out into the universe. The difficult decision has turned successfully into a positive decision.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
My profession is categorized as a wardrobe stylist, costume designer, and/or fashion director. Having been in the industry since I was 6 years old, I grew up on sets and most of my social development comes from there!
It’s been so much fun finding my voice with fashion. Now as fulfilling as my job can be, it’s extremely hard work and not an overnight industry. From interning, production assisting and working for free more than I’d like to admit, I have paid my dues.
My brand can be described as authentic, fun and above all eccentric. Knowing we’re in the 21st century, I embrace the social media mayhem but steer away from riding the “influencer” train. I choose to dress real people so it can highlight how relatable the fashion industry is. No matter who you are or what you believe in, I want everyone to feel included, especially with style.
Even if the talent’s sizes aren’t sent until the morning of shopping or the client enjoys making things extra challenging, I hold a positive outlook and ultimately see the fun with every gig. I look at it like this, how fortunate am I to work with loads of creative individuals, travel to beautiful destinations and above all do what I love.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Remaining in the city, we’d definitely explore the east side. As a fellow eastsider, it feels separate to LA, which is personally enjoyable. There are beautiful hiking trails, yummy food, music venues, fun coffee shops, shopping and friendly hipsters. Silver lake, Los Feliz, Echo Park and Highland Park, for sure.
Now I’d also travel outside of LA because California is simply beautiful and the exploring reminds you of this. The drive to Santa Barbara is so peaceful and calming. The combination of trees and the ocean, it doesn’t get better. Funk Zone in SB is one of my current favorite spots! Tons of wineries and breweries, right by the water.
Who else deserves some credit and recognition?
My shoutout is dedicated to every encountered experience, both positive and negative. I will say the negative experiences have molded me into the strong woman I am today.
Whether it’s the boss who treated me like dirt, my family and friends who support me unconditionally, or the hipster coffee barista with major style, I’m constantly learning and growing.
1. Wonderland BTS with Skylar Stecker 2. Beautiful Blood Magazine with Ava Maybe | Photography: Ben Cope 3. Twillory Brand BTS Shoot 4. Wonderland with Skylar Stecker | Photography: Kigon Kwak 5. Desnudo Italia with Goldie | Photography: Dylan Perlot 6. Wonderland with Anna Maiche | Photography: Jonny Marlow