We had the good fortune of connecting with Emily Jaime and we’ve shared our conversation below.

Hi Emily, how has your work-life balance changed over time?
Work-life balance is not something that can easily be obtained. I feel like one may never be able to have 100% balance every day. I think what is most important is that overall a healthy balance is upheld! I started my brand when I was 22 and I’m 30 now so a lot has changed! I started during a time of my life when I could be completely selfish with my time. Now I am a wife, and mother of two, and my responsibilities have changed so much! What is interesting is you would think I would have gotten more done before having the commitments but I actually have way more balance and flow after having my children! It has really pushed me to set boundaries, for example, I mostly take weekends off. It has also given me a larger purpose behind everything I do and discontinued a lot of the frivolous activities that weren’t pushing the needle forward for me in my business! I think balance is important but I also think being realistic with how that will be achieved is important too!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am the founder of the women’s clothing brand Yireh! Yireh is ethically and naturally printed resort wear that is meant to bring you joy with every wear! My goal is to encourage and inspire women through my brand to wear items they love and discover their own personal style. We are best known for our vibrant prints that are designed by independent artists.

It has been a journey and a challenge to be in business for eight years. I feel like the biggest lesson I’ve learned along the way is to be kind, make good things that are meaningful to you, and not to judge or compare yourself to other businesses. Resilience is something I have had to have and that I come back to daily! Also understanding and knowing my why has kept me motivated long term.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am from the island of O’ahu so there are so many things to do and see! I love when family and friends come to visit. We usually spend our time going around to all of the historic and must-see areas, and I of course treat those that are closest to me and who I know will respect and honor the culture of Hawai’i to a few local hidden gems! Eating is a huge pastime in Hawai’i and there are so many amazing restaurants and local eateries! The best trips are centered around nature, food, and great conversation!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The biggest shoutout goes to my husband Davin Jaime (who also has his own business The Splinter Concept). He has been so supportive of me from day one. From being in our early 20s and driving me around Bali on his motorbike to now helping me with the kids so I can get my work done! I literally could not have done it without him!

Also a very big shoutout to the Honda Scholarship program at Windward Community College in Hawai’i! I actually received a scholarship from them to study abroad anywhere in the world of my choosing and that scholarship is what brought me to Bali Indonesia where I studied and lived for half a year and also how I started my business!

Website: www.shopyireh.com

Instagram: @yireh_

Facebook: facebook.com/shopyireh

Other: Tiktok: @yireh_ Pinterest: @yireh

Image Credits
Kenna Reed, Casey Liu, Rhema Jaime

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.