We had the good fortune of connecting with Dr. Tristaca McCray and we’ve shared our conversation below.
Hi Dr. Tristaca, what was your thought process behind starting your own business?
I’ve always been an entrepreneur since the first time I played monopoly as a child. The game served many hidden gems of ownership, development, community and the power to obtain success. If you knew how to manage your business you would win in the end. It was my childhood dream to create something for my community and build a legacy for my future children. “NERDS RULE INC” came about as a message that challenged me to take accountability for my actions and to lead a life of becoming a leader filled with kindness, love, compassion and confidence. Later, it turned into a global brand pushing the limits of positive and thought-provoking messages and then on to a platform for International Leaders to acquire motivation, resources, and opportunities. As a global humanitarian, building my organization took a lot of courage, dedication and hard work to stay consistent in working in the community.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
NERDS RULE INC. was born in October 2011, it promotes socio-economic empowerment and development among children, teens, youth and young adults around the world. Currently increasing the structure of educational skills in leadership, culture change, environmental knowledge tapping into building the next generation of leaders through community action projects. It has never been an easy road, but it has been a fruitful road of planting seeds through challenges. Each day, NERDS RULE INC. continues to take the leap of faith and never wasting a day of making a strong impact. I continue to revamp NERDS RULE INC. by providing stability in our programs and resources. Last month “Fix Ya Crown” Podcast and NERDS RULE INC. ACADEMY was launched with a fellows’ program called “Creating Magic Around the World” a leadership curriculum developed by me representing several new fellows around the world such as Argentina, Guinea, Liberia, Spain, South Africa, Nigeria, Uganda and more. Even through 2020 has been a roller coaster ride NERDS RULE INC. continues to THRIVE! One September 4th, I won 2020 Best of Black SD Magazine Award for Best Nonprofit and nominated in two categories for the 2020 Inclusive Leadership in Action (ILIA) Awards: Community Change Agent, which is co-presented with the University of San Diego, honors an individual who has shown dedication and action to make real, sustainable, and systemic change through the creation of innovative programs, policy, platforms, or partnerships. It recognizes the work of assisting the community’s ability to thrive in areas such as education, social enterprise, health and wellness, or advocacy and The Anthony M. Medina People’s Champion category honors an individual who has been an advocate and champion for underserved or marginalized communities. It recognizes advocacy in words and in action to bring about meaningful change for the people. The award is named in honor of the late Anthony M. Medina, a RISE Urban Leadership Fellow and ILIA award recipient, who founded People’s Legal Services to provide free and low-cost legal support to underserved communities.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My T.R.I.B.E is filled with family and childhood friends who are consistent with loving on me in difficult times as an entrepreneur. They have seen everything from the sleepless nights, heartbreak, depression, anxiety attacks and my losses to the wins. These individuals are God sent, I wouldn’t have been able to keep going, especially without my mother aka my QUEEN. My mom gives me tough love and continues to push the vision of NERDS RULE INC. even when I wanted to throw in the towel. On October 26, it will be my 9-year anniversary as the Founder and President of an award-winning business still learning and thriving in the mist of the unknown. This is only the beginning of a new chapter of greatness! Stay Tuned………..
Other: NERDS RULE INC. Fix Ya Crown Podcast: https://www.instagram.com/fixyacrownpodcast/?hl=af
NERDS RULE INC. Academy: https://www.instagram.com/nerdsruleincacademy/?hl=af