We had the good fortune of connecting with Diego Ojeda Juarez and we’ve shared our conversation below.

Hi Diego, how does your business help the community?
I would like to believe Affinity 4 Coffee helps the coffee community by giving exposure to local coffee shops & the people who work there. Meeting new people & making connections with these local shops is some of the best aspects of creating content. I think it’s also really cool when people from different parts of the world interact with a post because even though they don’t live close perhaps it will spark an interest for them to travel to California & visit coffee shops here!

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Taking pictures on an iPhone seems easy enough. It really can be simple but it also can be very hard depending on how much of a perfectionist you are. For me, Affinity 4 Coffee is a lifestyle & a process. Before even traveling to a new coffee shop, I randomly pick a shop from my can of coffee shops (a tin can of paper slips each with an individual coffee shop & location). Once I’ve figured out my next destination I usually do some background research on the shop & what they offer. The next step & sometimes the hardest part is just finding time to visit the coffee shop & getting the content I am satisfied with. The thing I am most proud of is the fact that I have kept this coffee blog going for almost 4 years now! Getting where I am today required a lot dedication & coffee consuming. It’s not always the best feeling when you go to three shops in 1 day but when I first started I felt like that’s the dedication it took to “blow up”. Of course now I am more focused on posting great photos of coffee shops I enjoy rather than worrying about growth. Some key lessons I have learned since starting this journey is to remember why I started the page in the first place, to have fun & drink a lot of coffee! Also, being burnt out from social media is a real thing so it’s okay to take a break from it & take some time for yourself.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Okay so I’ll give two different itineraries:

If I was to take a friend to Santa Cruz we would first stop at 11th hour coffee for their amazing honey bee lattes & raspberry mochas! After the coffee & pastry we would go to the Seymour Marine Discovery Center to check out marine life up close & get some cool pics with the huge whale they have outside. Next, I think heading to the beach would be a must so we’re going to Twin Lakes State Beach to hang out & vibe out. It’s lunchtime now so I am definitely taking my friend to Pono Hawaiian Kitchen. Amazing Kalua Pork fries & so much more they offer! We gotta walk off all that deliciousness by checking out downtown on Pacific Avenue. I like going to Streetlight Records & Bookshop Santa Cruz yet there are so many amazing local stores to choose from. We’d end off the day visiting The Penny Ice Creamery for their amazing ice cream topped with toasted marshmallow fluff! Sometimes I like to stop at Verve Coffee Roasters for a hot chocolate before hitting the road!

If I was to take a friend to San Francisco, well the possibilities are endless! We’d start the day going to a coffee shop, Home SF, in the Richmond district. Perfect place to start the day with their famous Birthday cake lattes! After, we’re heading down the street to stop by Arsicault Bakery. Some of the best pastries you can find in the Bay Area. SF offers some amazing views aswell. Lands End, Sutro Baths, & the Mosaic Steps all can show you the best of scenery but I’d take my friend to Lands End. Beautiful views of the ocean, Golden Gate Bridge, & nature are all part of this nice walk. Best believe we’ll be hungry after so I’m taking us to Cielito Lindo on Balboa St. for some amazing Mexican cuisine. I really like the burritos & birria tacos they serve up. One of my favorite things to do is record shopping so we’re either going to Amoeba Music or Originals Vinyl. We’re due one more coffee shop visit so why not stop at Telescope Coffee in SoMa, definitely one my new favorite coffee spots in the city. To finish off the day, we’re going to stop at Stagecoach Greens for some mini golf & friendly competition. Winner pays for dinner! Tony’s Pizza Napoletana in North Beach is the final stop. Whether you’re just grabbing a huge slice of pizza or sitting down for a nice dinner, Tony’s is my favorite choice for dinner in SF.

Who else deserves some credit and recognition?
I would like to dedicate my shoutout to my partner in caffeine, Sica! My girlfriend, best friend, & #1 supporter, she has accompanied me on so many trips to new coffee shops & motivated me to start the page in the first place. We both share a love for coffee, traveling, & vibes in general. Thank you for everything you do for me.

Instagram: https://www.instagram.com/affinity.4.coffee/

Youtube: https://www.youtube.com/channel/UC49COlGzHFK9aM8cSIS2lBg

Image Credits
All images are credited to Diego Ojeda Juarez, sole owner & curator of Affinity 4 Coffee.

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