We had the good fortune of connecting with David Oates and we’ve shared our conversation below.
Hi David, have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice?
I like this question. It speaks to a big issue with entrepreneurs. We’re wired to never give up. We always believe that through perseverance and grit, we can make anything happen. I get that, and that attitude usually works well in most circumstances. Sometimes, though, taking a step back and evaluating possible outcomes can prove more beneficial. In doing so, the entrepreneur might discover an opportunity to pivot their offerings to other markets or focus on a particular product line over others. While I wouldn’t call it “giving up,” being open to doing things differently than planned can make the difference between a business ultimately succeeding and one that closes its doors for good. I had to do this in my firm. As the marketing landscape became more competitive, traditional PR firms got left on the outs. My team and I continued to grind out the business, but revenues became more challenging to acquire and profitability suffered. I ultimately made the call to retool the business, reduce headcount, and pivot to Crisis PR. It was the right move, but one that I honestly should have made earlier, and might have been able to save some jobs along the way. It took me longer than it should have to take a step back. Instead, I kept going and exhausted much of the business’ resources along the way. Every entrepreneur possesses a story like this. It’s part of the journey. I think we should tell them more to help others avoid similar pitfalls.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
In the case of a crisis, your company needs to move fast. In order to do that, you need even faster insights. Social platforms, through the billions of conversations happening every day, provide the unique insights you need to make the right decision when faced with a crisis, regardless of how large or small. Not only does PR Security empower you to prevent a crisis by quick detection for immediate engagement, it also gives you the tools to analyze the effectiveness of your decisions. Today’s communication environment means you can go from hero to zero at the speed of an Instagram post. Getting ahead of an impending crisis can mean the difference between getting back to normal operations fast and shutting your doors forever.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Cabrillo National Monument is a MUST, particularly on a clear day. From there, we’d stop at The Brigantine or Miguel’s for fish tacos and margaritas. Of course, the World Famous San Diego Zoo and Balboa Park are on the shortlist as is Petco Park for a Padres game once we can all go back and watch our team live!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
San Diego Rotary! It’s been a huge catalyst in my life! http://www.sandiegorotary.club