We had the good fortune of connecting with Colin Simpson and we’ve shared our conversation below.
Hi Colin, do you have any habits that you feel contribute to your effectiveness?
Consistency, perseverance, and a willingness to keep learning. I learned these habits from playing sports as a kid. I think you can transfer a lot of skills from athletics to your career. I practice as much as I can. That’s the consistency. It’s essential for success. I also practice perseverance in the face of adversity. Whether it’s not landing a project, or just getting frustrated with the process, sticking with it has always reaped rewards in my career. And finally, constantly learning. I’m mostly self-taught in UX design and web development. I believe with enough time and resources like the internet, you can learn anything. Right now I have been focussing on improving my communication and management skills. Most designers don’t spend a lot of time in these areas, but I think it’s crucial in business. With practice, perseverance, and continual learning, I truly believe anyone can be successful.
What should our readers know about your business?
It might sound obvious, but doing great work sets me apart. I strive to create effective solutions that will scale with each client. My business is primarily based on referrals, so I can’t really afford to; nor do I want to do average work. I love to work with people who want to create something amazing. I’ve learned a few lessons on my journey. I now know It’s a marathon, not a sprint. And you better enjoy what you do because you’ll be spending a lot of time doing it. When I first started my career, I wanted to be a creative director and lead a team, but I was still very junior. I still had a lot to learn. I had to develop my style, learn how businesses work, and that my designs are not really mine, they’re meant to enable businesses and people. Good design is meant to make things easier and more enjoyable. I’m still learning that lesson. It’s not an easy thing to do, but it is so important for a creative to put their heart into their work, but still be objective about it. I think at my core, I’m a maker. I love thinking about new and exciting ways to bring something into the world. I didn’t discover this until I took my first art class in high school. Unlike my other classes, when it was over, there was something tangible, something new that hadn’t been there before. I also like that I have a body of work to look back on from time to time. It’s sorta like a chronicle of my life. Unlike many other professions, creatives also have the ability to have a massive influence on society. It’s pretty amazing to see something like a product or branding system being used on a large scale.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well it’s San Diego. For anyone visiting, the trip would mostly revolve around the beach, Mexican food, and beer. All of which is abundant in San Diego. Some of my favorite spots: -Sunset Cliffs -Encinitas -Oceanside -Downtown -North Park -Convoy Eats: Taco Stand Harumama Noodles and Buns Starlight Campfire Drinks: Stone Brewing Escondido Modern Times Encinitas Cutwater Spirts A Noble Experiment
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My wife Dewi Simpson.