We had the good fortune of connecting with Chuck Pelly and we’ve shared our conversation below.
Hi Chuck, why did you decide to pursue a creative path?
From my first experience in a sandbox, probably 2 or 3 years old, I was infatuated by the ability to change and design all the stuff in the box. It never changed during my lifetime. The projects just got bigger and more complex along the way. I still thoroughly enjoy designing solutions to solve the business and social challenges of today. I will never forget as a teenager i decided to drive my VW bug to visit my aunt on a farm in Butler Illinois. She wanted to welcome me so she wrote a piece for the local newspaper that said my nephew was driving from California and he draws boats, planes and cars. That was a simple truth that has lasted my life time. It was soon apparent that to do that most enjoyable activity it would take a lot of study which travel, cultural exposure, education in US and Europe all lead to my desire for a deeper understanding of who we are as humans; both our physical and psychological needs. It included the exploration of what is beauty what brings happiness and what make us comfortable in the past and the future. It is so exciting. so challenging and so ever changing as we learn more about who we are through new technologies, global cultures, data and nature. Including the environment and how we can turn this into to desirable cost effective products. To do this kind of activity you have to wear many hats: be a designer, artist, marketer, engineer, manager. When you try to roll this into a profession it was first called ‘Industrial design’ but then morphed to include professions of user interface and user experience and artificial intelligence to name a few. Today I put it under the umbrella of human-centered design – designing products, experiences and services based on the needs of the people first. The goal to find a way to achieve this became a life goal and the pursuit resulted in a top 10 global consultancy, Designworks. (The german word week seemed to fit well with design. It was one of the first to ever to design both products and transportation. Its’ success lead to the purchase by BMW as their California studio. With the sale of Designworks and meeting Joan Gregor we decided to build a beautiful sailing catamaran in New Zealand and sail the South Pacific in conjunction with pursuing our life time goal with a smaller more flexible group that could address the big issues that companies were faced with which design could help solve. It is my hope that the incredible network of talent and contacts could provide corporations with efficient answers that were based on experience and true knowledge in a tangible applicable form.
What should our readers know about your business?
As an organization we think big and go deep. We are grounded visionaries and innovators who continually push the boundaries to advance and grow organizations, and our profession, through People, Process and Products. This is developing new initiatives as well as helping companies take the steps they need to lead them into the future. We believe in creating sustainable systems and building internal capabilities as part of helping organizations grow. We bring a diverse perspective and high-level expertise to our clients who include businesses, nonprofits, academia, government, and foundations. We are able to cross fertilize and connect the dot between these industries for more efficient and breakthrough innovation. We are at a point where technology and its’ integration with humans is critical to business success and our progressive movement as a society. As designers, we believe that we need to advance our current conversation to one that creates a deeper understanding with the human at the center (HUMIIN TM). This would include: + Creating a new level of human understanding of our relationships with users/customers + Accelerating into multi-sensory integration + Expanding appropriate use of key technologies and data + Developing collaborative opportunities by capitalizing on our Power of Collective ThoughtTM network of multi-disciplined perspectives from industry, research, science and academia Here is an example of one of our current initiatives: As a contribution to creating better products, experiences and services, as well as solving our tough social challenges, Intersection-Inc’ has undertaken an initiative to help organizations understand the importance of truly understanding humans and how to best incorporate technology and data, both ethically and physically in their development and culture. In development is a research study of the human senses, documentation of their function and what we can expect with the addition of technology and application of bio-metrics from the animal and plant worlds. Our goal is to make this study available and welcome contributions from everyone to build a global awareness of knowledge that can be applied to all types of design. The other part of this initiative is an assessment of how ‘human’ an organization’s approach is to innovation. We call this initiative the HUMIIN TM. The enclosed chart shows the broad scope of the subjects covered that relate to human understanding.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This is probely the most difficult request…..because of the abundance of places…..if we want to SMILE..we would go to DOG BEACH….if we want to hear the soft sound of rigging we would visit one of the Yacht clubs..if we want to experience peace we would walk along sunset cliffs….and if you would like to view the whole city at one time there is no place better then the Cabrillo park museum The best of all is this city allows you to be comfortable in most any place any time….
Who else deserves some credit and recognition?
Joan Gregor, CEO Intersection-Inc Manfred Gingl, Chairman of the Board, IAC Corporation Bob Schwartz,
Other: www.chuckpelly.com www.thedesignacademy.com @thedesignacademyinc https://www.linkedin.com/company/the-design-academy-inc
Bret Smith Design World