Meet Charlie Walkrich | Ukrainian-American entrepreneur, owner of multiple companies, business consultant, pianist, drummer, composer, DJ and music producer.

We had the good fortune of connecting with Charlie Walkrich and we’ve shared our conversation below.

Hi Charlie, we’d love to hear about how you approach risk and risk-taking.
Don’t be afraid to take risks when it’s necessary. The biggest risk I’ve taken was moving my businesses from Ukraine to the United States. I had no idea if it was going to work as I would have to start my marketing from scratch. Even though I had the experience and I knew what to do, it took me several months to start getting clients. In the meantime, I had to work other jobs to support myself. Once my marketing efforts started to pay off, my income went up substantially and I used that profit to start new businesses. At this time I own and operate 13 small businesses that focus on event services and I’m very happy I made the move. We have a saying in Ukraine: “Those who don’t take the risk don’t get to drink champagne.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I own and operate several small companies in Southern California that specialize in photography, photo booths, videography, live streaming, DJ/MC services, live music, stages, AV rentals, sound and lighting. Every service we offer was added gradually over the years as I kept learning and obtaining new skills. What motivated me the most is realizing that the average cost of hiring event vendors was so high while their communication and quality of service could be better. I set a goal to create an affordable one-stop shop that would offer excellent communication and a great value for a budget-friendly price.

One of the keys to building a successful business is finding someone who has already accomplished what you want to achieve and trying to learn from that person as much as possible. Coaching was a huge contributing factor that helped me grow my businesses and avoid many common mistakes. Being ambitious, enthusiastic and hard working wasn’t enough. I needed someone who could share their practical experience and give me specific tips on how to implement my ideas in a profitable way. Without coaching, I don’t think my companies would have succeeded or grown as quickly as they have.

For a business to succeed, it’s important to build great relationships with customers and the best way is to become friends with them. If we demonstrate genuine interest in their life while asking them about their interests and passions, people would often open up and be happy to discuss it with someone. If we carefully listen to what they have to say and show that we care, we can find something in common and continue building the relationship from there. If we continue to keep in touch, our potential customers will always keep us in mind. It does take some time to develop a personal relationship with someone, but it’s a very effective marketing strategy that can help increase sales in the long term.

https://www.CharlieWalkrich.com/
https://WalkrichSignatureEvents.com/
https://www.SandDegoVideoProductioncompany.com/

http://www.WeddingVideographerSanDiego.com/
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http://www.LosAngelesWeddingVideographerPrices.com/
http://www.CheapWeddingVideography.com/
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https://CheapWeddingPlannerSanDiego.com/
http://www.CheapEventLightingRental.com/
http://www.SanDiegoSoundAndLighting.com/
http://www.SanDiegoWeddingDJMC.com/

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Mission Bay is hands-down my favorite spot in San Diego. I love going for long walks along its winding paths, discovering new little pockets and hidden views around every turn. It’s perfect for walking around, cycling, working out or simply soaking up the stunning sunsets with a picnic. Mission Bay has this unbeatable vibe for both relaxing and socializing and it’s hard to beat that. Whenever I want to mix it up, I also love heading to Coronado, La Jolla, Downtown or Balboa Park.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My former boss Daniel taught me how to be fair to myself during the sales process. When I was starting my first company, I used to give clients too much and at times it wasn’t clear if I was actually making any money. Daniel taught me how to do the math correctly when creating a proposal for a client with a price estimate by taking into consideration equipment expenses, marketing expenses, transportation, taxes, the amount of time it takes to prepare for each job and many other business-related tasks. Once I learned this, I started getting much better clients and making a lot more money.

Website: https://WalkrichSignatureEvents.com/

Instagram: https://www.instagram.com/walkrichsignatureevents/

Linkedin: https://www.linkedin.com/company/walkrich-signature-events

Twitter: https://twitter.com/WalkrichEvents

Facebook: https://www.facebook.com/WalkrichSignatureEvents/

Yelp: https://www.yelp.com/biz/walkrich-signature-events-photo-video-dj-and-coordination-el-cajon

Youtube: https://www.youtube.com/@CharlieWalkrich

Other: https://WalkrichSignatureEvents.com/
https://CheapWeddingPlannerSanDiego.com/
https://www.SandDegoVideoProductioncompany.com/
http://www.WeddingVideographerSanDiego.com/
http://www.WeddingVideographerOrangeCounty.com/
http://www.LosAngelesWeddingVideographerPrices.com/
http://www.CheapWeddingVideography.com/
http://www.DirtCheapWeddingPhotography.com/
http://www.CheapEventLightingRental.com/
http://www.SanDiegoSoundAndLighting.com/
http://www.AffordableWeddingPhotographerSanDiego.com/
http://www.SanDiegoWeddingdjmc.com/

Image Credits
Walkrich Signature Events, Golden Gate Sunrise Entertainment, Dirt Cheap Wedding Photography