We had the good fortune of connecting with Bronwyn Ison and we’ve shared our conversation below.
Hi Bronwyn, how do you think about risk?
When it comes to risk taking I’ve always done so responsibly. A well thought out plan, executed the best to your ability, is still considered a risk. Each risk taken is a lesson to be learned, good or bad. The idea is to be prepared for either outcome. I’ve come to recognize each risk I’ve taken has required a multitude of things; passion, love, faith, diligence, hard-work and how does it benefit others. While your list may differ, without passion and a love for what you do, you will likely struggle because your heart isn’t fulfilled. In 2013, I opened a brick and mortar yoga studio on a shoestring budget. Essentially, I had no money but I had a love and passion for the practice and I knew I could help others achieve health and wellness. Successfully, I owned and operated my studio, Evolve Yoga, for eight years. From my brick and mortar I founded, EvolveYogaOnline.com, a subscription platform for yoga enthusiasts. While I loved my practice I knew I wanted to return to my roots of Broadcast Journalism. I decided I would take the risk of starting another venture; consulting businesses to help them to broadcast the importance of health and wellness to their clientele and their employees. At the time I had a minute picture but my overall vision was big. I took a leap of faith and reached out to a local financial advising group to learn their thoughts about merging the idea of wealth and wellness. Fortunately, I happenstance upon another group of people who are like-minded visionaries too. Over the course of time, The CW3 Confidence Summit was created with a complete focus on Women + Wealth + Wellness. The first year we had a sold out event. The 2021 Virtual Summit was seamlessness executed by a fine team, with more than 500 plus attendees. My desire to do more in wellness afforded me an opportunity in Arizona. Yet, another risk but one I could not pass upon. In the middle of the pandemic I was offered a position as the Director of Communications for a wellness company in Scottsdale. This position is about communication but also allows me to be a Spokesperson for there wellness products as well as the Editor to a quarterly publication. Yet, the biggest risk, moving my two teenage daughters to another State and starting over again. However, again… my passion, love and faith told me it was the right move. I also knew the ability to help others was on a greater scale.
Alright, so let’s move onto what keeps you busy professionally?
When I was a little girl, while staying with my grandparents during the Summer, we would watch TV at night together. I always wanted to stay up late even if it meant watching the 11 o’clock news. At ten-years-old I knew I wanted to be a news reporter. I pursued my passion. I attended and graduated from Arizona State University, Walter Cronkite School of Journalism and Mass Communication. At one time or another in my life I was a reporter, an anchor and TV host. I loved gathering and telling stories and communicating to the public. My career was cut short by choice when I decided to get married and start a family. Following a divorce, I was eager to pursue my passion once again. Nothing about getting back into the business was easy. But once again with perseverance, I was blessed with an opportunity. I began hosting medical programs for a group and I traveled the U.S. interviewing doctors about wellness. My daughters were toddlers. Fortunately, my supportive family helped me, once again, to pursue my childhood dream. Looking back, nothing that I have been able to achieve has been easy. While you hear me speak of blessings, I believe I received because I gave wholeheartedly. I gave to my family, my friends, my community… but my giving has always been with sincerity and not because I thought about what I can gain. When you do everything with a passion, love and faith, you will be amazed at what you get in return. In 2008, I lost everything. I had no money, no house, no car and I lost my sense of self. You could say, I hit my rock bottom. But, I had my health and my daughters. Looking back I was far more rich than I knew. It took me nearly five years to get back on my feet. Needless to say, to start my life over while being on food stamps and State aid, it was a shameful place to be. But, some of the lessons that I have learned along the way; nobody has to do anything nice for you, the journey (the hard crappy moments) along the way is the best part, love conquers all and God shows up when you place your trust in Him. What it’s important to emphasize, I never gave up. I also, pursued. I always reinvented. I believed I could. My story is something that I am not ashamed of or that I regret ever happening. My story, your story, it’s what makes us!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The Palm Springs area have much to boast about. Living in La Quinta, a good portion of my life there are plenty of places to visit. Generally, when you live in a resort community you rarely do tourist outings. However, there are some fun places you would want to enjoy. I love hiking. Taking on the Bump & Grind trail or a hike to the cross, both in Palm Desert, you will experience breathtaking views of the Coachella Valley. Joshua Tree is also a beautiful experience to enjoy with your family, friends or that special person in your life. If you decide to venture out of the desert climate, a visit to Temecula, their wine country is more than you may imagine for this quant city. Bottaia Winery is a favorite of mine. The wine, atmosphere and the charcuterie board may be one of the finest I’ve experienced in SoCal.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
It’s without a doubt I have so many incredible mentors in my life. Whether it is someone in my family or those who have been a part of my professional life. I’ve been incredibly blessed. My family has been undeniably supportive in every endeavor I’ve pursued. Professionally, I learned to surround myself with supportive business professionals and friends. If I were to share any wisdom that I have gathered along the way… while it’s important to have a support system, it’s equally as important to have your support group be able to tell you the truth even when it doesn’t feel the best. Be able to decipher that they are for you and not against you. My biggest shoutout will exemplify my faith in God. There are no two ways about it for me and my family. The blessings that I have been granted have been inhumanly impossible to achieve. That’s not to say I haven’t worked my fanny off. I’m simply saying, I have been carefully guided to places in my life that I would thrive. Best of all, where I could help others in their wellness journey. This brings me great joy!
Facebook: https://www.facebook.com/bronwyn.ison/ & https://www.facebook.com/evolveyoga1
Other: https://cw3confidencesummit.com https://www.trivita.com https://www.nopalea.com
Melissa Bell Photography Katie Geiberger