We had the good fortune of connecting with Brian Hoffman and we’ve shared our conversation below.
Hi Brian, can you talk to us a bit about the social impact of your business?
Great question, we aspire to make sustainable E-bike transportation realistic for most people. In doing so, we will drastically reduce the carbon emissions of our customers. We will help communities pivot away from fossil fuels and towards renewable energy sources. We will help families get around safely and easily without excessive carbon emissions. We will help companies improve efficiency and their bottom lines while reducing their carbon output. Ebike Cargo will help the world by giving people the tools they need to live more sustainably, while maintaining their quality of life.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Our team sees Ebike Cargo as a moral obligation as well as an exciting business venture. We have an opportunity to make the future better for our children and the planet, by designing more efficient transportation options that people want to use.
E-bikes consume 1/100 of the resources to produce and operate, compared to electric cars. Our robust, secure bicycle cargo solutions are changing what is possible by bike. We are proud of the way our team has been successful solving big problems with simple, sustainable ideas. We feel privileged to create things that will make the world a better and more equitable place.
We got to where we are now by thinking creatively and good old fashioned hard work. Starting a business is never easy, but we live in a time when big changes need to be made. We will overcome challenges by making progress every day. Some days that means making a friend in some far off land who uses Velockers to deliver food in her village, some days it means inventing a breakthrough component for our products.
I have learned a lot of lessons on this journey, the most important was about patience. When we started Ebike Cargo, I was in a big hurry to blow up the business like they do on Shark Tank. What you don’t see on those shows is all of the hard work and relationship building that goes into setting up a sustainable and successful business. If you want to realize the global scale that we aspire to, the groundwork needs to be solid and that takes time. We want the world to know that each of us can, and must, make a difference in fighting climate change. When readers are ready to transition to a car “light” or car free lifestyle, Ebike Cargo will be here for them.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There is so much to do in San Diego, and we have so many great spots. I would start by setting her up with an E-bike, the best way to see San Diego. We would start with a coastal tour through Downtown to Point Loma. Breakfast burritos at La Perla, then take our time riding through OB, Mission and PB for world class people-watching. Then north La Jolla for scenery, seals and lunch at Public House. Other highlights from the week would include a kayak snorkel trip at La Jolla Cove, a Rob Deez show, late night at The Eagle, early morning surfing along Sunset Cliffs, an evening in the Gaslamp and a trip to the local fishing grounds. We would definitely have to do a brewery tour by bicycle down 30th street, with pizza at Buena Forchetta and a night cap at Hamiltons Tavern.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate my Shout Out to our friend and bicycle industry pioneer Benno Benzinger. I met Benno while collaborating with Charlies Electric Bikes in Encinitas on the “Lifeguard Bike”. Benno lives locally in San Diego and designs some of the coolest, utilitarian transportation bikes in the world. Check out www.bennobikes.com to see his work. Benno is one many people doing inspiring work in this space, making mobility better for future generations.
I would also like to give a shout out to Mikael Coleville-Anderson, who I have never met but has devoted considerable energy to bringing effective bicycle infrastructure design to many cities around the world. If you are interested in the future of urban development or smart cities, I would highly recommend Mikael’s 15 minute TED Talk “Bicycle Culture By Design” on the subject.