We had the good fortune of connecting with Ashley Nelson and we’ve shared our conversation below.

Hi Ashley, can you walk us through the thought-process of starting your business?
When I first started my company I had just come out of being in large PR agencies for quite some time working with clients that I wasn’t personally passionate about or large fortune 500 companies that had a lot of red tape and a number of decision-makers. I knew that when I went into business for myself I wanted to make a direct impact with my clients and I also wanted to choose clients who share the same values that I did. Over the course of time I’ve been fortunate have to work with incredible start up brands, A number of female founded brands and some of the largest companies in the world. I’m incredibly passionate about the brands that I do get the opportunity to work for. 

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My career was formed working at huge PR agencies including Weber Shandwick, Edelman and HL Group, for over nine years I was in large agency culture working for an array of clients ranging from smaller clients including Eveden, Walcol, Zola to global corporations including Le Meridien, Baccarat Hotel, TRESemme, PUMA, Electrolux, Frigidaire, Unilever, YOOX, TJMaxx among many others. I went to NYC as soon as I graduated and knew I wanted to work at a large agency, I got my role at Weber Shandwick and from there I had a seemingly wonderful career path in the agency life but I knew that something was missing. I loved working with the incredibly talented people that I was surrounded by but for the most part my work was lacking passion. Let’s just say one can only be so excited about appliances and deodorant for so long! I found myself hitting burnout working on nine accounts and knew I needed a change. I needed to find something I was more passionate about and a role that let me play a critical part in the development of a brand. I left corporate America with no plan, I just knew it needed to change. I had been taking a workout class where I had become friends with the owner, I called her as soon as I left and asked if I could take her on as a client. From there I began working with smaller startups in the wellness and fitness spaces running their social strategies and influencer marketing campaigns – two things I had done during what I refer to as my previous life aka agency life. Over the course of four years I worked with dozens of small brands to help them define their voice and social presence on social media, I worked with large CPG brands on their influencer marketing programs and finally hit my stride by focusing on the travel industry. I’ve always been incredibly passionate about traveling, exploring new cultures, sustainable tourism and quickly found a dire need for my expertise in the industry. What sets my business and I apart is that because of my deep roots in PR, social media and marketing I have the ability to stay on top of the ever-changing communications and marketing industry, blending the grey area between public relations, social media marketing and influencer relations in a dynamic yet unique way. I know that no two clients are alike so my services are tailored to each client. I also bring a unique trifecta perspective to my clients as I speak the messages and languages of client, influencer and agency because of my side passion project On the 10 – a lifestyle site that I created a few years ago when I was craving a creative outlet. In addition to Tenth on Hudson and On the 10, I recently launched The Social Journey a social media course specifically for the travel industry with custom courses being created for advisors, DMCs, properties and advisors. I saw a dire need in the industry for an education on social media and how we can use this platform as a lead generator and sales driver. My biggest piece of advice is network, network, network. You are only as strong as the people you surround yourself with. You don’t know who you will reconnect with or need to work with down the line.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Austin things I’ve recently relocated from Brooklyn to Austin, Texas and wish someone had given me a little itinerary! Where to stay: • The Proper Hotel is beyond lovely, designed by Kelly Werstler it’s a dreamy design lovers hotel. • The Wayback is an adorable hidden gem in Austin located just a bit outside of the main city limits. There are 8 beautiful cottages on the property along with an incredible restaurant! • The Line is a fantastic hotel with a calm vibe and I just love their pool! It’s a vibe! • Hotel Saint Cecilia is a divine property with just 14 rooms and right in the heart of South Congress. It’s the perfect location if you are visiting and want to be in the “thick of things!” Things to do: • During the summer I highly recommend chartering a boat for an afternoon on Lake Travis, it’s a great way to stay cool and have fun – most rentals come with a driver too! • Head over to paddleboard on Lady Bird or Lake Austin, it’s so fun and a great way to get a workout in without it feeling like it. • Barton Springs is a must, it’s open year around and a Austin staple for sure! • Get out and hike! One of the things I love about Austin is the weather is so nice year around so you can • Venture out to Jester King brewery for an afternoon of amazing pizzas and brews. • Go for a sunset hike up to Mount Burnell, it sounds more intimidating than it is! It’s about 100 steps with beautiful views of Lake Austin • Enjoy an afternoon at Zilker Park, take a blanket and grab some food – it’s also dog friendly as are most places in Austin! Where to enjoy a beverage or a great bite: • Lenoir is by far my favorite watering hole in Austin! They have a happy hour unlike any other not to mention their outdoor wine garden is DREAMY! • Central Machine Works has been a go-to for my friends and I. It’s a huge brewery but serves up some delicious cocktails along with pizzas and live music – can’t go wrong! • Bar Peached has a great outdoor space and their food is delicious! • Launderette is a must – it’s a great brunch spot or dinner area with outdoor seating. Get the birthday cake ice cream sandwiches. • The Peacock at The Proper has quickly become a go to – their mediterranea food is delicious, the ambiance is lovely and the décor is super chic. • Hanks is a fantastic spot for brunch or dinner! Their huge patio space is great! • South Congress Street café is a must for brunch, you won’t be disappointed trust me! • The Oasis at Lake Travis, go for drinks at sunset over the lake. It’s absolutely lovely!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Yes, I think that there are a few individuals who have played a key role in my career change and evolution. Mahri Relin, owner of Body Conceptions, was a confidant and friend when I was considering going out on my own. She also let me take her on as one of my first solo clients. Galit Schwartz, founder of the UR Social Club, who has been a cheerleader throughout my journey to be in the forefront of the travel industry to help it evolve into a new era. Stephanie Malin, founder of Stephanie Nelson Makeup + Hair, not only is she my sister but she is the biggest supporter that I have in my life. I would have been lost without her wheeb I first started my business. She provided me support, encouragement, love (a lot of tough love too!) and was my backbone for a long time. I could not and would not be where I am without her.

Website: www.tenthonhudson.com
Instagram: tenthonhudson
Linkedin: https://www.linkedin.com/in/ashleyrnelson/
Twitter: www.twitter.com/ashleynii
Facebook: https://www.facebook.com/tenthonhudson
Other: Clubhouse @ashleynelson

Image Credits
They’re all mine 🙂

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