We had the good fortune of connecting with Annie Legault and we’ve shared our conversation below.
Hi Annie, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
It was a major surprise! My company was born from a final university project, so nothing was premeditated. I presented the textile installation after my Concordia BFA, in a boutique window in Old Montreal. A few days later, I imagine seeing the visual impact, the media contacted me to do a televised interview in my studio. At that time, I was working full time in a whole different field, and I created the pieces in the evening after work, for my little loft where I lived. After the interview request I immediately called my friend and I have (lol) reconfigured the loft so that it looks more like an artist workshop in one evening for TV! Haha And from there it all started more seriously …. and I moved;)
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Since my Amulette by Annie Legault business project was a surprise, I had to face several challenges. Despite the fact that I grew up in an entrepreneurial family environment (my father owned unpainted cabinetmaker’s furniture), I worked a bit with my father during his lifetime, in the shop, from a very young age. ..for pleasure. So, with my background, it may have helped to have the right reflexes and know how to manage. The creative part remains the most captivating and I even go so far as to say that it is the essence of my life project. Creativity applies everywhere, as much at the marketing level as in my artistic practice. Amulet is a symbiosis between art, design and craftsmanship. I am specialisedin handcraft objects, functional art peices and cunstom project since 2013.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am fortunate to live and work in Old Montreal, which in my opinion is the most beautiful district for its heritage architecture in our city. So a brunch is essential at the sweet restaurant Olive & Gourmando. Direction Parc du Vieux Port to admire the water and eat our take-out on the lawn to my secret spot (hehe) in front of the fleuve St-Laurent. A visit is a must in Mile End-Ex / Little Italy, a neighborhood rich in cultural mix of the artistic scene and Italian bon vivant. Just walking there, looking at the apartments, the cafes, the little shops and galleries, ix of the artistic scene and Italian bon vivant. Just walking there, looking at the apartments, the cafes, the little shops and galleries, second hand clothing stores, I love the artistic flora and fauna of people who circulate there makes me happy. It’s more my croud than where I live, each district has its strong point. Then after a good dinner in Plateau district, at Le Majestique Montréal . The day after, we road trip to Prince Edward County in Ontario, and we totally stop say hi to Shelley at her cute store, Kokito. After 2-3 days at the beach, visiting wineries, we come back to Montréal and party! I love the outdoor Au Pied du COurant. Part of the Nightlife, DJ,S outdoor parc/bar/food court near fleuve St-Laurent, give us the feeling we are in Berlin! And also, I love to receive friends, with bbq good food and wine on my terrasse.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shout out to Sera of London, she is amazing and always present my work in a way I could expect! Crazy talented and creative, she lives and work in London UK.
The picture in am in the ladder Credit to : Bianca Desjardins The one I dance with the giant RAw Collection credit to: Myriam Ménard