We had the good fortune of connecting with Annie Fonte and we’ve shared our conversation below.
Hi Annie, alright, let’s jump in with a deep one – what’s you’re definition for success?
To me, success is learning something new each day. Using this criterion allows me to experience success often. It has been my observation that many people will define success in a way that takes a long time to achieve or maybe even impossible to accomplish therefore they are unpracticed at realizing their goals of success. Secondly, the challenge of learning something new each day is inspiring and exciting and it is something that I look forward to. There is an element of surprise and triumph in each day. And, it is a habit that adds value to my life.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Over the past 24 years, I have been the founder or co-founder of many businesses. The leading standard for starting each of these companies was that the product or services had to add values to people’s lives. I am proud to say that my business partners and I have been consistent in this endeavor with great success. I am currently involved in two businesses. One is Evolve Physical Therapy + Advanced Wellness. Evolve is one of San Diego’s most progressive, privately owned physical therapy, wellness, and balance centers. We use the most advanced healing techniques available to produce results that enrich the lives of each of our patients. To achieve this goal, we create an open, honest, and caring environment where our staff and patients can work together to overcome obstacles and achieve the highest levels of both physical function and personal growth. The highly trained staff at Evolve Physical Therapy + Advanced Wellness believes that individually designed treatment and exercise programs should be based on an in-depth evaluation of the patient. Our advanced, hands-on manual therapy techniques lead to maximum rehabilitation and restoration of function, as well as prevention of future injury. The other business is Meet Me At The Barn, a self-mastery and personal development program designed to help people of purpose achieve their highest level of living. Our courses and training guide you toward living your most authentic life. We help you discover and pursue your true self and passions. This matters because when existence and essence merge, you can be in the world according to your true self, forming the very core of self-fulfillment. We have been through several rough patches with Evolve. Most challenging is the reimbursement for our services has declined dramatically over the past several years, especially with the introduction of the “Affordable Care Act,” while expenses have continued to rise. As a result, we have transitioned from an insurance reimbursement reliant company to primarily a cash-based business, which allows us to provide an extensive service offering to customers without the constraint of the limitations of the insurance companies. The second challenge that we have been faced with for many years is physician-owned clinics. Before the changes in legislation, we received referrals from many orthopedic physicians and practices. However, today all of those past referral sources have opened their own physical therapy clinics and now self-refer to their entities. The majority of our referrals now come via word-of-mouth from our highly satisfied patients and clients. In both situations, we adapted our business model, which has been a gift. I am proud that we have stayed focused on providing the highest quality health and wellness services to our clientele. Our dedicated team is committed to doing everything possible to assist folks in achieving their maximum level of health and wellness. The biggest challenge I have faced with Meet Me At The Barn is market saturation in the personal development space. With access to the internet and social media, there has been an onslaught of players and offerings introduced into the arena. As a result, there has been some consumer backlash around the lack of integrity of the people touting their expertise. I think this will play out over the next few years, and the cream will rise to the top. I believe that authenticity will be much more appreciated and sought after in the personal development world, and that is a good thing. It hasn’t always been easy. Ninety percent of start-up companies/entrepreneurial endeavors fail. The reasons vary from the lack of focus to premature scaling to not paying attention to the wants and needs of the consumer. It is a dance. Sometimes a beautiful waltz and other times it’s like being a cat on a hot tin roof. One must be willing to take risks and make adjustments and surround themselves with the best people they can find. And even then, there are no guarantees.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Places to visit: The Embarcadero, Balboa Park and the museums, Point Loma, Liberty Station, Coronado, Torrey Pines, La Jolla Cove, Del Mar beach, Julian, Temecula wine country. Places to eat/drink: Ambrogio15, Rancho Valencia, The Inn in RSF, A.R. Valentien at The Lodge at Torrey Pines, Ironside Fish & Oyster, my house. And of course a few workouts and treatments at Evolve Physical Therapy + Advanced Wellness
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I acknowledge that having been raised on a farm gave me a terrific foundation of understanding the importance of hard work, dedication, devotion, and contribution. My brothers and I started working on the farm at a very young age, and I believe it was the basis of building our character. Books have always been a go-to resource for me. When I was young, I read many biographies of Presidents of the United States, and I continue to read voraciously to this day. In fact, I have so many books that I have used them to build coffee tables and nightstands. Early in my vocation, I was fortunate to be mentored by a gentleman who inspired me to pursue my desire to be an entrepreneur. He was a beautiful example of a dedicated husband and father and a courageous founder and leader of his company. Unfortunately, he died at the young age of 39, but the wisdom that he generously imparted on me for a handful of years has made a big difference in my life. Using the internet as a tool, I continue to seek information and knowledge from men and women who are making a difference in the world. I read their books, listen to their podcast, and watch their YouTube channels, and then I do my best to model their behaviors.
Website: www.kgpt.com and www.meetmeatthebarn.com
Facebook: https://www.facebook.com/Evolve-Physical-Therapy-Advanced-Wellness-363589876989357 and https://www.facebook.com/annie.fonte/