We had the good fortune of connecting with Angela Minardi and we’ve shared our conversation below.
Hi Angela, we’d love to hear about how you approach risk and risk-taking
Risk is 100% necessary to create the best version of myself and my career. I truly feel that without risk, there is no reward. Risk pushes me to challenge myself and step out of my comfort zone. I thrive in risk – it’s in my DNA. My father came over from Italy in 1970 as a 17-year old that did not speak the language. He went on to get a masters in engineering and start his business from our garage when I was just two years old. He quit his job to follow his dreams. In 2016, I sold my house, packed my car and moved to California. I did not know anyone in San Diego and had only visited once. In 2019, I left my cushy consulting job to work on Fit City Adventures full time. It all comes down to faith, trust, calculated risk and drive. I know that I will succeed and I know that the universe has my back because I have everything I need to make my goals happen. I’ve always been taught to have stretch goals and shoot for the stars. If you don’t believe in yourself then no one else will. Even when people may doubt me, sometimes that pushes me even harder. As the daughter of an immigrant in a country built on immigrants, I am excited every day about the possibility of living out my dreams just as I intend to do. I am thankful that I can create the opportunities for my new company and my future and thank my father, Maurice, for that unending energy and drive.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Fit City Adventures is a corporate lifestyle concierge and wellness company. Our mission is cultivating and inspiring meaningful human connections through healthy team building and wellness activities while giving back to the community. We work with companies, large and small, to offer employers and their employees virtual and onsite options to stay connected, happy and healthy – ranging from meditation and cooking to hiking and volleyball on the beach. I started the company in late 2018 after working in corporate marketing for 15 years. At CVS Health, I co-founded the CVS Fit Club – a wellness colleague resource group. We did not have a gym on site and I saw the need for physical activity and health-focused programs. Our program started as a run club and grew to fitness classes and healthy organic foods in the cafeteria for over 2,000 employees and we worked directly with the Chief Medical Officer to institute major health-prevention programs. As a consultant living in California, I traveled to companies like GOOGLE and Kaiser Permanente working on their teams and saw amazing wellness programs in action. I also went to major conferences and conventions and traveled so much that I was working in different cities each week. I saw an opportunity for companies to offer fun, fit new ways of team building as part of their travel. That’s where Fit City Adventures was born – between my love for health & wellness and my love for travel and the SoCal lifestyle.
We started in the business tourism space – the No. 3 industry in town with then over $11B in revenue supporting conferences and convention groups. We planned large events like morning yoga and afternoon beach games. When COVID struck, all of the events were cancelled and we quickly shifted online to hosting virtual team building events like Cooking & Cocktails, Game Shows and corporate wellness & health fairs to support HR and team leaders. We have over 100 services that will keep people healthy and productive which is so necessary during this time. Fit City Adventures is now on a national platform planning virtual holiday events. I’m so excited about these next few months and the possibilities with our business opportunities in virtual events, corporate wellness and even real estate and childcare partnerships. A healthy lifestyle and human connection is so important now more than ever.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
A fun, fit tour of San Diego, of course! We would start the day with meditation at the Encinitas Meditation Garden or on Moonlight Beach and a coffee at Pannikin in my town of Encinitas. I’m a proud Encinitas 101 member and the vibe here in town and the healthy, organic food options like Goodonya are out of this world! From there, we’d head down to La Jolla and jump on a Fly Rides electric bike tour from my pal, Peter and cruise the coast. We’d probably stop at the Gliderport to watch paragliders jump or hike down to Black’s Beach for a quick jump in the ocean (watch out for sting rays!) before lunch. We’d drive down to Mission Beach and take a quick ride on the roller coaster. I’m a sucker for Belmont Park and having fun like a kid! We’d rent paddleboards and paddle over to the Barefoot Bar at Paradise Point (now Margaritaville) for some coconut shrimp and a delicious healthy salad for lunch while listening to some steel drums. From there, we’d probably throw on some old school roller skates and head on the boardwalk over to PB and watch the sunset on the deck at Lahainas or Waterbar. We’d head downtown for dinner at one of my favorite restaurants with the best sky line views, Coasterra. The Cohn Restaurant Group is one of my partners and that team is second to none. Their 27 restaurants are all amazing, and I love the fresh baja style of their mexican dishes. Chef Deb’s coconut margarita is magical and low cal! Then end the night at The Andaz rooftop for their beautiful fire pit and view of the city from above. In fact, I think I’ve done this exact day with family and friends a few times. 10 out of 10 stars!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’ve had a lot of coaches along the way – they have all helped me be the tenacious and courageous person I am today. Growing up playing soccer and basketball, athletic coaches helped me with a competitive mindset so that I don’t quit and rely on the team around me. I was supported by amazing life coaches and best friends who understand and love my spirit and push me to see my blind spots and business coaches and mentors that forced me to be strategic and focus on what matters. One in particular stands out. I had a fantastic leader while I was on the national pharmacy marketing team at CVS Health, who hired me when I was green. She saw my energy and let me be creative, try things, and fail. Sarah taught me how to build relationships in a Fortune 4 company, as well as critical negotiation skills and how to play to your strengths and focus less on the weaknesses. I will forever be thankful for her grace and leadership.
John O’ Nelio Photo