We had the good fortune of connecting with Alison Baughman and we’ve shared our conversation below.
Hi Alison, why did you pursue a creative career?
Honestly, I am not sure there is a better match than an artistic career for a person like me. I am a sensitive, creative and passionate person. I am also slightly quirky and in love with creating thoughtful designs that put a smile on my client’s faces. As a young college student, I pursued a teaching credential but never felt passionate about the classroom. Sure, I liked kids but the work felt monotonous and uninspired. I don’t think it was ever my calling, just a traditional vocation, as this is the direction our culture encourages us to take. Long story short, I was married young and had my first two beautiful children before I got into floristry. In 2012 New Creation Floral Design began when a friend finally agreed to let me arrange her wedding flowers. This experience opened my eyes to the challenging and beautiful world of floristry. We were a Motley Crew of friends and we literally pulled a wedding flower all nighter. It was about 3 a.m. and I kept saying, “I am having so much fun!” I obviously was not reading the room, because I had to finally be confronted that some people needed to go to bed! Well I guess, in this one evening I found my niche, because I have yet to quit floristry since that day. I have spent years learning the botany and the business behind the blooms on my own and under the loving direction of Melanie Seale of Vineyard Floral Design. My favorite work is ladder work, so please send your big installations my way. There is nothing like creating a floral masterpiece on a 10-foot ladder! Another thing I adore about floristry is the artistic process. I love how styles are changing and how the artistry is evolving over time. In all these years, I have never created a cookie cutter creation. All my events are as unique at the people whom I serve. I absolutely adore when brides come up with a creative vision that I can’t wait to execute with creativity and passion. It is like life to my soul. In addition, it is a privilege to serve people on their most precious of days. There is nothing like thoughtfully designed flowers to add to the delicacy, and ephemeral beauty of life’s most significant moments. I believe I was called to create, and I am thankful for all the loving support I have received in encouraging this creativity to overflow in the universal love language of flowers!
Alright, so let’s move onto what keeps you busy professionally?
Creating Floral art is like no other art form in the respect that each flower is a microcosm of beauty in and of itself. When you place many stems together in a design it is like an aesthetically pleasing complex symphony of flowers! I love my designs to be rich in texture, bursting with color and unexpected elements. I am most proud of the smiles that have been placed on my clients faces when they see their visions come to life. When they say the flowers were better than they could have imagined, it is like icing on the cake. To take a floral fantasy and bring it into reality, is like no other experience. Our carefully curated Instagram feeds might make floristry look like a cakewalk, but it is hard and dirty work, with thousands if not millions of thorns! Regardless, there is beauty in the struggle and life’s precious moments deserve to be crowned in flowers!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
There is something about nature that resonates with my soul. This being said, if my best friend was visiting we would have to go on at least a few nature walks. (Some times I even bring clippers 🙈) Locally, Sandia Creek is a personal favorite. The soft trickling of the creek coupled with the ancient Oaks creates an almost magical experience. To finish off the day, a trip to El Toro Market in Fallbrook to get some authentic street tacos, agua frescas and Mexican candy would make for an almost perfect day!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My shout-out is dedicated to my floral mentor Melanie Seale of Vineyard Floral Design. She literally took me under her wing and taught me everything I know about running a successful floral business. While creating thoughtful designs, we shared life together and I am thankful for her friendship. Her generosity and kindness is unmatched and I have a studio bursting with event rentals because of her. My story would not be the same without her. Thank you, Melanie!
Other: The knot: https://www.theknot.com/marketplace/new-creation-floral-design-temecula-ca-982129
Sorry I went a little wild on the photographs! Please pick your favorites. Here are the credits: 1) Victoria Parker Photography 2) Victoria Parker Photography 3) Jenn Lappe Photography 4) Victoria Parker Photography 5) Mindy Tanimoto Photography 6) Victoria Parker Photography 7) Victoria Parker Photography 8) Mindy Tabimoto Photography 9) Mindy Tabimoto Photography 10) L Parker Photography 11) Victoria Parker Photography 12) Victoria Parker Photography 13) Mindy Tabimoto 14) Michelle Flores Photography 15) Stephanie Weber Photography 16) L Parker Photography