We had the good fortune of connecting with Alexia Bullard and we’ve shared our conversation below.
Hi Alexia, can you walk us through the thought-process of starting your business?
Seven years ago, I started out copywriting and then writing about business and marketing for trade publications and business software companies. As a marijuana and CBD consumer during this time, I found it difficult to come across detailed cannabis product reviews and information. It seemed like everything sounded the same, or just didn’t tell me enough about what I wanted to know. I decided to start a content marketing business in the cannabis industry so I could provide content that would serve as a resource for consumers striving to learn more about marijuana and hemp.
Now, I do content marketing for cannabis-related brands, ranging from dispensaries and CBD companies to influencers and apparel companies. I create value-driven content that drives traffic to the business’ websites and positions the brands as resources within their industry niche.
Alright, so let’s move onto what keeps you busy professionally?
As someone who has addict parents, I initially believed cannabis to be just another drug that made people act ridiculous. It wasn’t until I smoked it myself that I realized cannabis is not the evil it was made out to be. In fact, it was quite the opposite — it’s beneficial.
After college, I knew I wanted to do something in marketing but I also wanted to write for a living. After a lot of shuffling around, I became a content marketer in the cannabis industry. I wanted to create content that highlighted the benefits of cannabis and that was more helpful and engaging than the content I came across.
I’ve worked through a lot of challenges over the past seven years of Booklexia Content Marketing, including conducting business with a speech impediment and the daily struggle of Fibromyalgia and CPTSD. The biggest lesson I’ve learned is authenticity is key. It’s key in marketing, networking, business, and general life.
My brand is one of perseverance. I worked hard to get here, and I will work hard for your business.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would first take them to visit The Metta Sun Shop in Oceanside. It’s a CBD and glass shop that provides a wealth of information to customers and helps them find exactly what they need. We could pick up some CBD products to enjoy as we walk along the beach. It’s a beautiful sight they wouldn’t want to miss, and the CBD would have us feeling relaxed and worry-free.
Next, we’d get coffee at Lestat’s. They offer a huge variety of drinks and treats that fit every preference.
On another day, we’d take a trip to March and Ash, an absolutely beautiful dispensary with some of the best products you can find. We’d stock up on a bunch of cannabis products, ranging from wax to edibles. We’d enjoy some while hiking around the Sunset Cliffs, taking in the beautiful ocean, and hopefully seeing some marine life.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Alden Linn, owner of Washington dispensary World of Weed, greatly inspires me and has provided support and encouragement over the past four years of working together. The way he runs his business and treats his employees and partners is a model for others.
Other: Snapchat: @budlexia