We had the good fortune of connecting with Alex Shalhout and we’ve shared our conversation below.
Hi Alex, what was your thought process behind starting your own business?
Well, I feel like I’ve always had an entrepreneurial mindset. I turned my grandmother’s front porch into a “coffee shop” when I was 10 or 11 and proceeded to sell all of the neighbors what was essentially hot chocolate mix stirred into a cup of coffee. I was really enamored by the world of real estate, probably starting around the time I was a sophomore in high school. I began my real estate career in 2009 when the “crash” was in full swing, I was working in foreclosure sales and we had files basically coming out of ears, it was insane, and very hard to manage. I have always had a knack for business systems and organization, basically streamlining. While I am a licensed real estate agent and have practiced real estate sales for many years, I continuously have always had other professionals in my industry coming to me for help with things like upgrading their software, hiring and training and assistant, or elevating their marketing campaigns. I saw a gap in the market. I looked closely at the work I was, literally, continuously called to do and the idea for my business was staring me in the face. What I do is build operations that take the chaos out of running a real estate business by leveraging what agents are already great at, streamlining their day-to-day life and attracting more of the kind of clients they want to work with. Basically, I dive deep into their businesses to find strengths and weaknesses, then I build systems and branding that will get them where they want to go.
Let’s talk shop? Tell us more about your career, what can you share with our community?
In some ways, building this business has been easy. This business has been knocking at my door for years, and the most difficult times in my career have been when I was ignoring the knock. The most challenging part of this business for me was in understanding my value and coming into alignment with my calling over the years. I think that is often the case with a lot of professionals. The work that I do with my clients really amounts to helping them find alignment, too. I really get to know them and their business. What do they love to spend their time doing? What are their goals? What do they find is really dragging them down or holding them back? What do their clients say about them? Then, I take that information and chart a path forward to evolve their business into something that supports the life they want to live. That’s a very sexy way to describe the creation of systems, marketing and support structures, but it’s true! At the end of the day all of my clients are seeking more freedom and increased income. We achieve that and we make them look good doing it.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Hah! This would have been a more adventurous itinerary before Covid. Seriously, I suspect I’m not alone in having a whole new definition of fun and time with loved ones. It really goes to show the importance of “home.” These days, a long weekend trip with a friend in San Diego would include lounging in my back yard under the passion fruit vine, homemade brunch and long walks around our neighborhood at sunset. We’d squeeze in a trip to the beach – probably Coronado in the late afternoon – and a home-packed picnic. Throw in a horror movie on the couch and a few rounds of cards and you’ve got yourself the perfect weekend in my book. This time at home has given me a whole new appreciation for simple pleasures and slower days. The most fun, interesting and exciting thing to do in my book is be present with the people I’m with and enjoy the comfort and joy of the home we’ve been fortunate enough to create and the people we are fortunate enough to love and be loved by.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have had some low points over the years and my online community of young entrepreneurs, real estate folks and content creators have always been a bright light for me. Being surrounded by people at all different points in their journeys, doing what they’re great at and doing it on their terms has been a huge inspiration for me. I know it’s possible, because they do it. The energy that exists in these spaces is one of community and collaboration and there is so much information and support that exists if you go looking for it and make genuine, reciprocal connections. I try to surround myself with the kind of people in real life and online that make you believe you can do anything, then encourage you to go do it.
Shari Anne Photography