We had the good fortune of connecting with Alan De La Cruz and we’ve shared our conversation below.
Hi Alan, is there something you can share with us that those outside of the industry might not be aware of?
Audiovisual production is such a time and work demanding industry it is not for everybody. Therefore, it’s way more difficult than most of people may think. Even though it might seem cool to be on a set working with actors and models, creating the ads for all the important companies that you see everywhere, being paid for taking pictures, etc, the work is very complex. There are many specific jobs that need to be done and, as a producer, you have to make sure not only they don’t interfere with eachother, but that everything willl run in harmony. When you take your camera and are ready to shoot, it’s thanks to tons of jobe done days and many times weeks after.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Ever since I’m a kid I’ve loved cinema more than any other art. When I was in college, thinking of entering a film school sounded unaffordable, so, while I was studying Administration, I thought “maybe I must save money for ten years, probably working at a bank, so I can afford film school on my own, In the meantime, I will take all the courses and workshops I can about production, film direction, screenwriting, etc.” And so I did. And I found something interesting on the road: a branch of Administration is Marketing, and a branch of Marketing is Advertising. And people working there are the ones that make all the audiovisuals. So, after a few jobs in one family bussines and a stay in Canada to improve my English, I decided to take a job at a modeling agency. Then I just took the leap to a production company and started to learn everything I always wanted to learn: about lighting and camera equipment, about directing, about actors, about the hundreds of roles in the industry and what they do, about selling an idea, about how to make a proper quote, about the paperwork, and many other interesting things. Lately I’ve been involved in exciting projects for japanese videogames and I was even able to open my own small production company.
Who else deserves some credit and recognition?
I will always thanks Adrenorama, a Mexico City-based production company, and all the people I worked there with, shoulder by shoulder, for teaching me all the things I know about it.