We had the good fortune of connecting with Aaron David Roberts and we’ve shared our conversation below.
Hi Aaron, why did you decide to pursue a creative path?
For as long as I can remember knowing about what a typical ‘office job’ or ‘day job’ was, I knew that it was not something that would fulfill me when I was an adult. During my kindergarten graduation, I declared I was going to be a baseball player. Then somewhere in high school, I was determined to be a musician. Then a director. Then back to a musician. And now, I run a full service creative media agency and do everything from write, direct, produce, edit, graphic design and yes; still play music when I find the time. That’s my story in a nutshell, but it’s not necessarily the ‘why’ behind it. And truly, I don’t know if I have a great answer besides… I have always been creative. As a kid, I constantly made up my own stories and narratives for Lego sets and action figures. I wrote and drew comic books and detective ‘novels’, with a few war epics thrown in for a well rounded portfolio. Once junior high came around, my friends and I started making any and every type of movie we could with my families DV camcorder; a Pink Pannther knock off, a Star Wars knock off,a medieval classic, and the height of our movie making abilities – an action movie about a rogue detective. It also didn’t hurt that my Father ran an award winning commercial production company while I was growing up, leaving me with first hand experience of watching how industry professionals worked starting at ten years old. But above all, besides it seemingly being a natural fit and calling in my life and personality, I love the creative path I have chosen because it has allowed me to be connected with SO MANY OTHER amazing creatives from all walks of life, in a wide variety of different fields. One of my absolute favorite things to do in existence is connect with other humans on an artistic level, and the collaboration that takes place in all of the art that I do; from video production to graphic design to music and more; the act of being able to help bring the vision in someone’s head to life or mesh what they have in their head with what I have in mind, creating an even better, more original and unique piece of art than if the collaboration never took place… is truly something I want to rinse & repeat until I am unable to create anymore.
What should our readers know about your business?
I’m confident Rising Tides Creative stands out from the competition because we don’t only excel in one area – we excel in damn near all of them. As a full service creative agency we have amazing photographers, original graphic designers, can replicate any video look imaginable, and our creative team, led by myself, has worked with award winning & veteran TV actors and written/produced a few viral pieces of content. We are all young, hungry, creative professionals who are at the top of their field. We launched during a pandemic. I spent 3 months from December of 2019 through February of 2020 meeting with every creative who would take a meeting in town, holding a few mixers (remember events?), and confiding with my mentors about how exactly to execute my plans to rebrand my company. We ended up settling on an April launch. Then March 17th happened and the world as we knew it was forever changed (or, to be slightly less dramatic – forever changed for at least a few years). Jobs disappeared. Clients paused work. But my Vice President George Jac really helped me push through. We tried creating some quarantine content with a Podcast interviewing people from around the world about their COVID experience – and while I found it way to much work to truly continue as I wish I could have – it was one of the more memorable things I have done in my life. As businesses started opening back up in the summer we reached out and offered to shoot some free content for some local restaurants, ended up pitching them, and won both clients. Since then we continued to roll with the ups and downs of the COVID shutdowns, but are in a fantastic position and find ourselves busier than we have ever been with plenty of active clients and more pitch decks about to go out!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well, in a pre-COVID world, I would always suggest catching some sort of live music, either at the Casbah, the Music Box or one of the other 20+ different independently owned venues across the county. Luckily, we still live in San Diego, so there is always plenty to do. Walking or riding bikes along any of our beaches, from Carlsbad to La Jolla/Torrey Pines is always a favorite of mine. Or hiking one of the over 100 different hikes the county has to offer. My favorite thing about living in the county my whole life has always been how you can get to nearly any different activity within a 30 to 90 minute drive. Yes, sometimes that even includes snow in Julian or at Palomar Mountain! Food is too good to name. But some of my top favorites are: Pacific Pizza (Scripps Ranch), Sahara Taste of the Middle East (El Cajon), Cali BBQ (Spring Valley), Lolitas (a few different locations) and Kappa Sushi (Mira Mesa). Also the two best bar/restaurant combos in town, The Corner Drafthouse downtown and the Bier Garden in Encinitas!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have two major mentor figures in my life; my business mentor and my “Hollywood” or, entertainment mentor. Shawn P Walchef, of Cali BBQ Media, has been an amazing force of change and inspiration in my life in the past year and a half since we started working together. When my team and I started producing the Digital Hospitality Podcast for Shawn and Cali BBQ back in mid 2019, I had no idea that what I thought would be a small, weekly podcasting gig would turn into covering Wonderfront Festival, the massive 10 stage music festivals with full BTS access, pitching, advising and working with big brands like Yelp, Toast Tab, and Restaurant Solutions (as well as a plethora of local small businesses!) and in reality, Shawn is almost single-handedly responsible for the change in business model and rebrand we adopted in early 2020, launching the first week of April, two weeks into the pandemic. Shawn has been a consistent force of positivity, and truly has practiced what he preaches with the idea that “Rising Tides lift all ships”; a core value of both his, mine and our companies. Your success is our success. Your growth is our growth. The more we all grow together, and amplify each others voices (literally, on social media, amplifying and sharing each other’s content) is the way towards greater success for all of us. And then there’s Jase Whitaker, a soon to be household name creative from LA who has given me so much guidance, love, encouragement, strength and insight into the billion dollar industry I’m trying to break in to. During some of my lowest times, the moments I felt I had nothing left to give artistically, Jase has always been there. There is no doubt in my mind the course of my life has been significantly altered in a positive way because of the prescience and influence of both Jase and Shawn.
Instagram: @alwaysarob @risingtidescreative
Vianca De La Para, Nicole Anntonacci. Emily Villedieu.