We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are.  Without values and principles to guide you, making decisions can seem impossibly difficult.  Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Shelley Rike Warde | Flower Alchemist + Botanical Perfumer

Unconditional Love. Because we are all unconditional love at our cores. That is what interconnects us. When we soften barriers of vulnerability we can fully open our heart is when the vibration of who we are in essence permeates our life and creates a flow of alignment that is effortless to be in the incredibly beautiful reality we create. When we open our heats to ourselves on the inside our perception of ourselves and others changes to see the beauty, live in our full potential and support others around us to do the same. Just by being ourselves. Read more>>

Maggie Shen | Artist

The most important value for me and my art practice is honesty. The importance of honesty is obvious in the creative process, it leads to authentic artwork. In life, there are so many good qualities, such as compassion, courage, or kindness, that cannot be achieved without being honest with yourself. It has this openness quality that allows us to accept our own vulnerabilities, and it leads a path to compassion, and then leads to kindness to others. Courage is born almost at the same moment, when we are truthfully honest to ourselves. Read more>>

Justin Isaac | Estate Planning Attorney

I think that integrity is such a value commodity in business. Integrity is often underrated, but will be present in almost every successful business! I think integrity is best defined as doing the right thing when nobody is looking or when it would not otherwise benefit you. Having a little understanding and compassion coupled with integrity is a recipe for success! Read more>>

Rhianna Basore | Award-winning Director

My guiding value is curiosity. As a creative, I have learned to trust my creativity like a divining rod to lead me where I next need to go. Sometimes that is a new project or a new topic to research or a new experience to seek out. Sometimes it’s a new way of bringing in money for my business. I know that if I tap into my curiosity, I am always listening to my inner guidance while having a blast. What more could you ask for as a creative business person? Read more>>

Courtney Bilokonsky | E commerce Expert

Active Duty Pets/AtEase Accents is meant to inspire and provide support to other military spouses to reach their goals. From the moment I started working on this small business I knew I wanted to employ military spouses looking for a second income, and help coach others with their own ideas. I have successfully employed over 15 military spouses since we started in 2016, and two have started their own E commerce businesses through my coaching. Read more>>

Sarah Bricke | Visual Artist

In terms of my work, the most important value for me is connection. In essence, art is a communicative tool. It is a means of fostering beauty in the world, but is also a tool for interaction. I don’t consider my work static, I always hope that it will speak to the viewer, provoke dialogue between viewers, and serve as a vehicle for communication between myself and the community and culture that I am part of. Art is not only a communicative tool though – it is more. It is a birthright that we all share. Throughout time and place, even prior to recorded history, humans have been art makers. Read more>>

Dr. Lynne Thrope | Clinical reading Therapist and Education Consultant

When I was a very little girl growing up on Cape Cod, I would often see President Kennedy disembark from his sailboat onto the Hyannis Port pier looking bronzed and windblown from a day riding high on the waves of Nantucket Sound. A troop of us “beachnick” girls (as we referred to ourselves) would run up to greet him home because we could and because he appeared delighted by the positive feedback our presence brought. “Were you nice to somebody today?” he would query. “Were you kind to your mother today?” “Did you help a friend in her time of need?” So his questions about becoming a principled person would await us; we in turn would have the answers, in-between our incessant giggles. Read more>>