We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Issa Hourani | Choreographer & Movement Artist

Providing a safe space. In my creative process, whether working alone or in collaboration with other dancers and artists, I want to make sure that we are creating within a safe space. That way, we can allow ourselves to dive into our memories, explore our human histories, build upon our stories, and create visions that are rooted in genuine place within ourselves with others. Considering that I want to continue to create works that delve into the heart of the missing pieces of social and cultural constructs, challenging hegemonic concepts requires the viewer to also feel safe to meditate over ideas or stories that might disrupt their biases, and shift their perspectives to a more inclusive society full of spectrums. Read more>>

Anna Lord | Wedding, Editorial & Creative Brand Filmmaker

The most vital factor was to create consistent and authentic work. It took a few years into my business for me to realize that I didn’t have to create work that was to be appreciated/enjoyed ‘by everyone.’ I was crippled by the the idea that I had to stick to certain trends such as editing style, color, or even how I presented my work to book clients. I realized my strengths weren’t creating cookie cutter wedding films or dramatic/epic wedding films and that was when the success of my brand really took off. After time dabbling in what didn’t seem natural to me, I really honed in on what I do best and found my niche. I become confident in my voice and seeing the difference really helped bring clarity in building my brand and kept me from burning out. Read more>>

Rebecca Robb | Fine Artist – Oil Painter

The most important factor to my success as an artist, in very simple terms, is to keep creating art! Of course, that is a much more complex question, especially for artists in particular, because being in the creative business is so multifaceted. Besides having to create our products, we need to do our own advertising and marketing, which requires our own photography and editing, all so that we can then make our own sales. For fine artists it’s not just about making a great product and then focusing on marketing that one product, each painting is a new product, different from the last, and consumes all our emotions and energy. It becomes our whole world from start to finish. Therefore, an artist is almost always in creation mode. Everything else we have to do to exhibit our art (both online and in galleries) and to sell our art is a juggling act, an act which actually requires professional know-how. Educational degrees and entire companies are dedicated to advertising, marketing and sales, because, how well one markets a product is more important to a sell than the product itself. Read more>>

Phil Bradbury | Owner & CEO

The most important factor behind the success of Bradbury Garage Doors has been honesty. Since day one we’ve made sure above all else to be honest with people. From a simple repair to the most elegant custom door we are always honest with our clients. We only sell them what they need at a competitive, fair price for exceptional work. By always being honest with our clients we have built trust. We are a name that can be trusted in our industry and it reflects when you look at our reputation. Our online reputation has over 1000 combined 5 star reviews through Yelp, Google, Angie’s List, and Nextdoor. The success of Bradbury Garage Doors is built one client at a time and we would be nothing without the trust of our customers. Read more>>

David Paul | Neurosurgeon & Owner

Our brand, Bold and Gritty, actually represents a lifestyle – and it is that lifestyle that drives our success. From the small things that no one sees to the personal challenges and wins that create an indelible impression on the world around us – we show up intentionally, act with integrity, and use our voice to promote others. I am a neurosurgeon by trade, which requires a level of discipline and grit that is cultivated over time. It is not something you just wake up and do. That drive and mentality are at the core of our Brand – and we use our platform to both normalize the struggle and highlight people who are putting in the “extra” work to make a difference in the world. Read more>>

Sarah Jackson | Photographer & Independent Contractor

The principle that matters the most to me is honesty. In any area of my life I really put honesty first. Who wants a dishonest friend? Who wants to do business with a dishonest person? Who wants to trust a dishonest person? Nobody. Photography has a lot to do with trust and the ability to be authentic. Have you ever tried to loosen up around a person who you were unsure of? It is not easy. In addition to that, personal growth requires authenticity and the ability to be honest with everyone, but most importantly yourself. How can I grow as a photographer if I cannot be honest about my own short comings? That being said, 2020 has been the biggest year of growth for me ever. Read more>>

Nicholas Phillips | Fantasy Artist & Designer

Personally, I value integrity most highly. Why? Well, to be frank, it makes life so much easier. Taking a stance, following a code, or just being honest consistently has made this situation “life” easier to navigate. I know that probably sounds rather nebulous, so let me try to relay it as my father once did for me. If you are direct, honest, and remain true to your principles the bad people, situations, or options won’t fit in your life. If by some chance they do, there will be a constant tension, and that will act as a signal to re-evaluate. The opposite is also true. Maintaining one’s integrity is paramount to one’s life, because, in my opinion, it’s the only compass in an otherwise stormy sea of temptation, easy outs, pirates, and settling for less than we each deserve. Read more>>