Many books on startups and business talk about how there are right and wrong reasons for starting a business. So, we asked a handful of successful founders about their reasons and the thought-process behind starting their business.

Alisa Pospekhova | Wellness Entrepreneur & Herbalist

I’ve struggled with asthma and auto-immune issues my whole life and finally, in my thirties, started working with a holistic practitioner to solve underlying immune and inflammation issues. Taking all of these incredible adaptogens and herbs, I felt the transformative effects and was starting to feel so much better. Read more>>

Andrea Stanley | Baker

Actually baking did not start off as a business idea. The story is… One of my really good friends wanted to open up a little coffee stand outside the bar they own called “Timeout Sports Tavern” They knew I baked for fun & asked if I could make muffins, cookies, etc. Read more>>

Josh George | CEO & Principal Manager of Deja Blue Property Management

Initially this airbnb business was my side hustle, renting out my studio to make some extra money. Then that money started paying the mortgage, then it started actually turning a profit. Read more>>

Bill Benoist | Career Strategist | Executive Coach

In 2009, I made the decision to go back to school for a master’s degree. I was 50 and although I did not need the degree for my job, it was something I had always wanted to accomplish. I decided on a degree in Leadership. I was an avid reader of leadership and management books and often wondered what gave authors the right to consider themselves experts in the field. Read more>>

Eve Batelle | Content Creator & Educator

In my early 20’s I had a few extremely bad experiences in the corporate world, being fired unfairly and with retaliation that led me to file charges against them. Read more>>

Michael Sorenson | Glass Blower

I was still a young, aimless, lost and traumatized youth when I first saw a color-changing glass pipe at a Grateful Dead show in the early 90’s and I knew right then that I wanted to learn how to make that. Read more>>

Dandan Pan | Founder was born in the middle of Covid-19 pandemic as a H.O.T. project (Help Our Teachers). As a chief growth officer for (English:, a cutting-edge education tech company and top B2B Digital English Curriculum Provider, I personally observed our teachers’ teaching hours being reduced. Read more>>

Jesse Ljunggren | Musician

I’ve always loved music more than anything else. One night while scrolling on YouTube, I stumbled upon a video of Jim Carrey saying “You can fail at what you don’t want, so you might as well take a chance on doing what you love.” I started looking at things a little bit differently after that. Read more>>

Caitlan McMullen | Owner and maker-Flower + Flame

Flower and Flame began as a quarantine hobby. During the summer of 2020, I was working for a Kombucha company while making candles and clay jewelry on the side. Sadly, in August 2020 my sister became very ill with stage 4 cancer and it was very important that I became much more present with my family during that time. Read more>>

Alex Cordova | Owner of The Magic Oil Box LLC

There are so many people who are interested in aromatherapy, but are not interested in paying for a monthly membership, and do not have the time to really dive into learning about essential oils. Read more>>

Ferruva Team | Fernando Salgado Baez & Vanessa Bonifaz Borboa – Ferruva Founders

The idea stemmed from exposing Mexican culture and its richness to the fashion industry, where it is not very present, along with being able to have the freedom to express without having constraints. Overall, having Mexican representation made sense in an industry that lacked this presence. Read more>>

Dr. Sam and Dr. Amanda Bell | Physical Therapist

We have been working in the industry for over ten years, always working under someone else’s business model. Sam worked in pro sports for 8 years, and while he loved every minute of his work, the time and emotional commitment weighed heavy. Sam was more or less married to both his team and his wife. Read more>>

The Spirtual Holistic Therapist Swift Bibi Sakïna Gulshine Divine Healing Village Community | Spirtuality plays a huge role in all of our conscious healing modalities

Why are there identical patterns of repetetive emotions such as unhappiness, trauma, sadness, depression, emotional suffering amongst family lines of paternal and maternal which then lead to identical replication of events that cause the same amount if not more density, chaos, projection in an individuals life. What is the truth behind this observation lead me to all the research that then lead me to roots. Read more>>

Jay Ressler | Jaybird Kombucha, Co-founder

Big picture, I really just wanted to spend my life doing something I found fun and exciting. I had been brewing hard kombucha while simultaneously working a 9 – 5 that I was questioning, and ultimately made the decision that if I was going to go for something big, I had to start young. So I started Jaybird! Read more>>

Kevin Wilkerson | Journalist, blogger and public relations executive

I was actually a bit frustrated so I took matters into my own hands. I was traveling a lot for work and began to travel for myself and realized there was no good and reliable guide to the things I wanted to do in a destination. And mainly, that involved nightlife. So, that’s when I started the idea and eventually the website Read more>>