We had the good fortune of connecting with Kevin Wilkerson and we’ve shared our conversation below.

Hi Kevin, we’d love to hear more about how you thought about starting your own business?
I was actually a bit frustrated so I took matters into my own hands. I was traveling a lot for work and then began to travel for myself and realized there was no good and reliable guide to the things I wanted to do in a destination. And mainly, that involved nightlife. So, that’s when I started the idea and eventually the website PubClub.com.

Alright, so let’s move onto what keeps you busy professionally?
My work can be categorized in two areas, public relations and journalism. While these may seem to be different professions, they are in fact quite similar. Being a reporter, I am able to understand exactly what the media needs and wants, and know from personal experience that they need it quickly. They don’t teach that in PR classes; you have to learn it. I personally believe that working as a reporter on a daily newspaper is the best experience someone pursuing a career in public relations could ever have and I’m proof of it.

I made the transition from journalist to PR professional because that was really the job that I found when I left a newspaper and moved across the country to pursue a new and more bold life. I sure had a lot to learn but I had an excellent base from which to work. Was it easy? Well, once I got rolling, I had people calling me for jobs. My sister kept saying I was lucky, but I told her that luck is when preparation meets opportunity. Suddenly the phone stopped ringing and it became a real challenge to make a living. Fortunately, I had the support of my family and managed to find just enough work until things improved. I also had the website to fill in the cracks, so to speak. When I moved to San Diego, I began working as a tour guide for Another Side Tours. That’s been really enjoyable and I just recently joined the staff at NRPR Group, an LA-based public relations firm.

The lessons I have learned along the way are many, not the least of which is to keep working and pursuing your dreams and objectives. Eventually, things will work out for you but you can’t give up on it. Don’t hesitate to reach out to friends and people in your profession who can help you – if you don’t know how to do something you probably know someone who does, so listen to them. Utilize your resources, I always say.

What the world should know about me is that I am an upbeat and optimistic person. I can’t stand negative people. Stay away from them; they will drag you down like an anchor on a boat. Regarding my brand, I would like people to know that PubClub.com is a trusted source of travel and nightlife information to destinations around the world. I don’t steal and repurpose content from other sites because I believe in putting “boots on the ground.” I do the research for you so all you have to do is read the website and use its recommendations. By doing so, you will have a great time!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well that’s why I became a tour guide! When one lives in Los Angeles, which I did for several years prior to coming to San Diego, you become a tour guide whether you want to or not because family and friends always want to come visit you.

In L.A., I would take people on drives through the city hitting all its famous places – the Sunset Strip, Hollywood Blvd., the Hollywood sign, the Sunset Strip, Rodeo Drive in Beverly Hills – and along the coast through Malibu. I would also take them through the steep Malibu canyons to show how quickly the landscape can change in California. If there was time, we would go to Dodger Stadium and the Hollywood Bowl and even get on the ferry to spend a day on Catalina Island.. I would then put them on a bicycle and ride along The Stand in the Beach Cities of Hermosa Beach, Manhattan Beach and Redondo Beach. Most importantly, I would be sure they saw the sunset along the coast each night. That’s a specular scene along the entire California coast. You can’t come here without experiencing it.

In San Diego, the tours pretty much cover everything and that’s what I recommend to people visiting here: Balboa Park, the crown jewel of the city; La Jolla, which locals call “the Jewel.” On bikes we go along San Diego Bay, passing by the USS Midway floating museum, the spectacular Shell Amphitheater right on the water and along locations where the original Top Gun movie was filmed. Then there’s Coronado with its famous Hotel del Coronado and, of course, the beach cities of Pacific Beach, Mission Beach and Ocean Beach.

If you come to visit me, you had better be prepared to be on the go the whole time!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First of all, my parents are to thank for supporting me every step along the way. For example, I had grown stale working as a newspaper reporter in a mid-size Southern town and decided – not without a lot of thought and preparation, mind you – to sell everything and drive to Los Angeles to pursue new career opportunities in a large city. Mom and dad did not hesitate one moment to support this decision (mom even helped expertly pack my car with my few remaining belongings) even though it meant it meant me moving across the country thousands of miles away from them. This remains the single most important influence on my life. I could not have done it without their support.

When I got to L.A., I landed a job in public relations, a career that I still have today. The website came about as a side endeavor from my travels for PR clients. Professionally, I have to thank the team at Bob Thomas & Associates Public Relations for hiring me and setting me on my PR path and in particular my supervisor Laz Denes. After that, I was hired for new position at a major automotive racing series by the director of communications at the time, Adam Saal. Adam became the greatest professional mentor of my career. I watched what he did and copied it as much as possible and by doing this, I learned what it took to be a true professional and how to always act in a calm and controlled manner, no matter what is happening around you. The media can sense panic and you don’t ever want them to see it in you. Finally, Rob Wynne of Wynne Communications in Redondo Beach, CA, hired me sight unseen to work on several PR projects and later recommended me to NRPR Group.

I still, tho, maintain PubClub.com. After all, I really enjoy writing and telling people through the website all the fun places I discover at cities, festivals and other events around the world.

Gary Hass has been a very good friend who has enhanced my social life and supported PubClub.com, as well as gone with me to many Jimmy Buffett concerts! Dave Munoz, the “King Of The Beach Cities,” taught me how to have fun the California way. Through him, I have met many great friends and he helped me to become a big part of the “in” crowd in lively Hermosa Beach and Manhattan Beach, CA.

Website: http://www.pubclub.com

Instagram: https://www.instagram.com/pubclub/

Linkedin: https://www.linkedin.com/in/kevin-wilkerson-3711555/

Twitter: https://twitter.com/pubclub

Facebook: http://www.facebook.com/pubclubber

Youtube: http://www.youtube.com/pubclub

Other: TikTok: https://www.instagram.com/pubclub/ Video podcast: http://www.facebook.com/pubclublive

Image Credits
Business photo: KC Witherspoon On the boat with the race car driver: Jack Fleming

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.