We had the good fortune of connecting with Andrea Stanley and we’ve shared our conversation below.
Hi Andrea, we’d love to hear more about how you thought about starting your own business?
Actually baking did not start off as a business idea. The story is… One of my really good friends wanted to open up a little coffee stand outside the bar they own called “Timeout Sports Tavern” They knew I baked for fun & asked if I could make muffins, cookies, etc. After a few weeks my friend suggested I make an Instagram so she could tag my baked goods. Soon I started getting followers & people reaching out asking if I took cakes order outside the coffee cart. I was beside myself, I really could not believe that I could actually charge people to do something that was one of my hobbies. My first customer shared my info with others & more requests for cake started to trickle in. After the world shut down & everyone was home bored I used baking as an outlet to not only take up time but to offer baked goods you could bake at home & enjoy with your families. From cookie dough to unbaked cinnamon rolls, people found confort in baking at home even if they weren’t “bakers”. Now you can find my baked goods at the next birthday party or you local Pop Up Shop.
Alright, so let’s move onto what keeps you busy professionally?
My work speaks for itself. Most everyone is very happy with the flavor combinations, moistness & quality they taste. Tapping into my creative side to create the image that is requested is the best part. I know a lot of great bakers that do amazing work, I feel honored to be next to them sharing the same space. I feel like my style sets me apart, I would consider my cakes the most moist cake around while making my treats an enjoyable sweet level (not overly sweet). I have learned a few things along the way. You can’t please everyone, charge what you deserve for you time & skills, keep it classy always. I feel like the most important thing to learn is that its not always going to be easy but you have to keep moving your feet! Meaning even on the hard weeks, you keep pushing through it to get to the next week. If you keep the same routine while always marketing yourself, everything for you will come your way.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my friend were to come visit San Diego for the week, we for sure hit the beach. I would take her to “Cannonball”, while you enjoy your meal it looks over Mission Beach. We would visit Coronado & check out all the fun mom & pop shops like “Fizziwig’s Candy Factory”. Fashion Valley Mall is a woman’s dream & “Tender Greens” is always an option. “Timeout Sports Tavern” would be fun to take her to meet up with some friends play some pool, & watch the latest games and or fight while enjoying our favorite drinks.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have to Shoutout my friend Sarah! She always sees my highest potential way before I see it in myself. She would talk about how I was going to be this big time baker before I even had my first cake order. She as a business owner taught me the ends & out of the business world, what was important & what I could wait on tell my business grew. Anytime she could refer me, she would & still does today! Thank you so much Sarah! I also have to shoutout my family! The love & support from them means the world to me. Thank you for being the best family ever!