We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Ruben Lew | Body Piercer

Offering the finest and highest quality jewelry installed in the safest way possible, but also being able to offer my clients a great experience. Because a good piercing is not just how you perform the piercing or the jewelry you put in it, but a combination of a lot of different factors, that will make you leave the shop wanting more. Read more>>

Brad Young | Volunteer and Program Coordinator

Throughout my life the value of service was extremely important to me, and constantly instilled by my grandmother. She basically raised me, and stood out as one of those genuinely “good” souls who truly cares about others. I could not help but adopt similar views/actions in my own life. In school, it was important for me to volunteer with a myriad of “causes”, and I even decided to pursue a degree in Psychology to mainly help others. Fast forward to adulthood, and I’m the owner of a very successful event company in Texas, catering to a mainly affluent clientele. Not exactly a career in psychology. However, as time progressed, I realized that the events I was truly proud of were fundraisers for worthy causes. No offense to elaborate weddings or over the top dinner parties meant. There a came a point where I decided to move back to California, and had some choices to make. YES I was making great money, and YES I was my own boss… however, did I really want to continue planning parties for the rest of my life. Read more>>

Jose Magadan Jr. | Real Estate Broker and Sales Associate

To me it is Empathy. If I can empathize with my clients: their work, their struggles, their needs, likes and dislikes, their sacrifices, then I can put their best interests in front of my own on every transaction. I strive to work for them as if it was my own money being used in the transaction. That has allowed me to give good, sound advice on every deal, sometimes even walking away from ones that I thought would be bad ones. Read more>>